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On the opening day of the 2024 Guangdong-Hong Kong-Macao Greater Bay Area Auto Show, Zenith announced the official launch of the new Zenith G80. The new car has launched a total of two models: the luxury version and the flagship version, with a price range of 2998 - 449,800 yuan. For comparison, the price range of the 2023 Zenith G80 currently on sale in China is 363,800 to 457,800 yuan. In contrast, the price of new cars has been lowered.

This new Zenith G80 is a mid-term modification of the car. It is mainly upgraded and adjusted for the appearance and interior parts. It is still powered by a 2.5T turbocharged engine. Specifically, in terms of appearance, the new car continues the design style of the current model as a whole, but the details have been adjusted, including the addition of sports kits for the first time, making the overall look more refined. The front face of the new car adopts the iconic "Emblem of Brave" wide grille, with a double line design on the inside. The two sides are equipped with split headlight groups, which makes it highly recognizable after lighting. The front enclosure adopts a new design style. The interior of the lower grille is a blackened honeycomb mesh design, which enhances the visual impact and further enhances the sports attributes.

On the side of the body, the new car has a slender shape, with a large number of curved surfaces on the side, and chrome strips are used to decorate the surroundings of the window. The door handle is a traditional door handle, and the wheel hub is a five-spoke wheel hub. It provides new 18-, 19-and 20-inch rim shapes, and comes standard with silver four-piston calipers to enhance the sense of luxury. In terms of size, the length, width and height of the new car are 5005/1925/1465mm respectively, and the wheelbase is 3010mm, positioning it as a medium and large luxury sedan.

At the rear of the car, both sides of the new car are equipped with split double-layer taillight groups, which are extremely recognizable after lighting up. The rear enclosure also adopts a new style, echoing the front enclosure. There is a G80 logo under the left taillight. In terms of exhaust, the new car adopts a hidden exhaust pipe layout with an upturned duck tail spoiler to give the tail lines a more layered feel.

In the interior part, the new car is covered with a large amount of soft materials to enhance the luxurious feel. The center console in the car has added a 27-inch integrated wide-width OLED smart large screen, which combines the functions of an instrument panel and a central control panel, and provides an electronic knob-type shifting mechanism. The steering wheel has also been replaced by a four-spoke design. At the same time, it integrates most of the physical buttons, making the overall sense of technology.

In terms of power, the power parameters of the new car are consistent with those of the current model. It is equipped with a 2.5T turbocharged engine with a maximum power of 304 horsepower and a maximum torque of 422 N·m. In terms of transmission, it is matched with an 8-speed automatic manual transmission. In addition, the new car also offers a four-wheel drive system option.

Based on the positioning and selling price of the new car, as a luxury model positioned as a medium and large car, the new car will compete with the Mercedes-Benz E-Class, BMW 5 Series and Audi A6L models in the "BBA" camp after launch.

Retail data shows that from January to April this year, Audi A6L sales were 59301 units, ranking first in the sales list of medium and large vehicles; Mercedes-Benz E-Class and BMW 5 Series accounted for 36943 units and 22989 units respectively, ranking third and fifth on the list.

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