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Volkswagen will unveil a redesigned new logo at the Frankfurt Motor Show in September as part of its plan to reshape its brand, according to overseas media reports. It is understood that the new Logo will show the new attitude of Volkswagen Group: more humane, more vibrant, more real. At the same time, the company will also launch a new ID 3 electric hatchback.

The new Logo follows the Volkswagen logo, but 2D is extremely simple and flat, and Volkswagen's explanation is that the design is more modern, clearer and simpler. "We believe that our new Logo will become a classic," Jochen Spengpiehl said. "We have to make the brand younger."

In fact, Volkswagen's new logo has been developed for many years, and in 2013, Apple announced that it had abandoned the original 3D pseudo-materialized design in favor of a flat design, which was rooted in the fact that Volkswagen's image had been greatly tarnished by the diesel emissions cheating scandal.

Volkswagen brand CEO says Volkswagen's new Logo will also change the adverse effects of Volkswagen's exhaust valve. With the new Logo, Volkswagen is expected to show a new look of environmental protection, hoping to turn over the black history of the exhaust valve. "We hope to win back the trust and recognition of the auto industry and consumers," he said.

"A crisis that begins with a fundamental crisis ends up as a catalyst for Volkswagen's transformation," says Mr Brandstadt. " "now is the time to move forward boldly. We plan to become the global market leader in electric vehicles by 2025, which means that 1 million electric vehicles will be sold each year by then. "

At the same time, the launch of the new logo will coincide with the release of ID 3. The ID 3 is the first mass-produced model based on Volkswagen's pure electric MEB platform. But the first cars to go on sale with new logos will be the eighth generation Golf, which will be launched later this year and then go on sale in early 2020. The upgrade of the new Logo will be completed by mid-2020.

It will be a big project for Volkswagen to replace the new Logo. Volkswagen will have to replace about 70, 000 Logo for more than 10, 000 dealers in 171 countries and markets. This will be the largest brand restructuring case in the auto industry. It is reported that Volkswagen will unveil the new Logo at the Frankfurt Motor Show in September, when all Volkswagen European brands and dealers will use the new Logo. China will use the new Logo in October. From the beginning of 2020, Volkswagen North America, South America and other auto markets will gradually introduce the new Logo. The upgrade of Volkswagen's new Logo will be completed in mid-2020.

This year's standard change can be regarded as a return to nature, a return to the old flat design, which is even more chic. If nothing happens to the new label, the eighth generation of golf will become the first model with a new target.

The replacement of the new standard by the public has also caused a lot of discussion.

Volkswagen delivered 886100 new cars worldwide that month, down 2.4 per cent from a year earlier, according to global sales figures released by Volkswagen for July. As of the end of July, Volkswagen's cumulative global sales this year reached 6251500 vehicles, still showing a 2.7 per cent year-on-year decline.

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