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2024-11-01 Update From: AutoBeta autobeta NAV: AutoBeta > Industry Report >
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AutoBeta(AutoBeta.net)04/15 Report--
For four consecutive days, the "Xi'an Mercedes-Benz female car owner rights protection" incident was pushed onto the hot search list. Perhaps most netizens and Mercedes-Benz did not think that Mercedes-Benz could have quickly come forward to solve it. Xi'an Lixing Mercedes-Benz 4S shop refunded the incident. The incident came to an end. As a result, the female car owner did not agree to the refund, pushing the incident to another public opinion hot spot again. Female car owners repeatedly questioned Mercedes-Benz 4S shop, forced to charge financial service fee 15,000 yuan, after all who served?
Rights protection events are getting more and more intense, statistics today (April 14) micro bo hot search list, about Mercedes-Benz events appeared at least six times, the majority of netizens across the country are frantically forwarding to boost Mercedes-Benz hot search, this Mercedes-Benz want to press also can not hold down, want not to fire is difficult. Only #660,000 bought Mercedes-Benz has not yet opened the topic of oil leakage #, the reading volume has reached 580 million so far, Mercedes-Benz new car oil leakage hot all over the network.
Beijing Mercedes-Benz broke its silence after a number of official authoritative media such as People's Daily Online, CCTV and Xinhua reported that it had sent a working group to Xi'an to communicate directly with customers on the incident.
In addition, after the female car owner met with the general manager of Xi'an Lixing Mercedes-Benz on April 13,"forced collection of 15,000 financial service fees" became another hot topic of public opinion.
The following is a partial recording of the meeting negotiation process, the whole process is high-energy!
CCTV summed up the following paragraph for everyone on this recording: [Xi'an Mercedes-Benz female car owner rights protection continued to ferment, April 13 female car owner and 4S shop related responsible person met. The person in charge of 4S shop apologized to the female owner, saying she had not contacted the owner before due to business trip and other reasons. In the exposed conversation recording, the owner mentioned that he could have bought it in full, but 4S shop said Mercedes-Benz financial loan interest rate is low, using various methods to "lure" himself to use Mercedes-Benz finance. Since then, after paying the down payment, she was unknowingly opened Mercedes-Benz Finance, forced to pay a service fee of 15,000 yuan, and asked to transfer the money to a private account without an invoice. After paying this service fee, he continued to handle the follow-up business for her. The owner said that he did not understand what service he had received for the service fee he paid. The person in charge of the 4S shop did not respond positively to the "financial service fee"]. The female owner also said that I didn't know until now that I had been defrauded of a sum of money, which was terrible. So, what is the financial service fee charged by Xi'an Lixing Mercedes-Benz 4S Store? Is it Mercedes-Benz or 4S shop? On the afternoon of the 14th, Mercedes-Benz Auto Finance Co., Ltd. took the lead in stating that the company has always been in accordance with relevant laws and regulations, does not charge dealers and customers any financial service fees.
Mercedes-Benz Financial reluctantly said that dealers have been repeatedly required to be honest and law-abiding, but car dealers are legal entities with independent business rights. It means that Mercedes-Benz Finance cannot restrain dealers from collecting financial service fees. Once it is confirmed that the above-mentioned fees are collected by dealers without authorization. Under the strong demand of female car owners to find out the truth, coupled with the constant pressure of public opinion exposure, the money actually fell into whose pocket, I believe the industrial and commercial departments will soon find out. In fact, the so-called "financial service fee" can also be called "loan handling fee" in the industry, charging this part of the fee has already become a potential fee in the automobile sales industry, almost all major automobile brand 4S shops will charge, the fee is about 2%-5% of the loan amount, less than a few thousand tens of thousands, can be said to be 4S shop in order to increase profits and cleverly set up the charge name, or disguised charge fees. Even though the Measures for the Administration of Automobile Sales clearly stipulate that no additional fees shall be charged in the process of selling cars and no compulsory insurance shall be purchased, this situation has become very common in the process of selling cars. For sales personnel, the car sales commission for staging is considerable and can complete the task index, so the sales process will generally try to recommend customers to do staging.
Back to the incident, illegal collection of financial service fees has been exposed, plus the impact of public opinion is great, will the future market environment be affected?
Some personage inside course of study analysis, compulsory installation and financial service fee is a big event, also is a large amount of income of 4S shop, this event may change this year's automobile consumption environment, spread to all 4S shops in the country, involving customers may be tens of millions of units.
From Mercedes-Benz oil leakage problems to illegal collection of financial service fees, Mercedes-Benz female owners may be able to pry the entire industry on their own.
From the network exposure news, at present there have been dealer groups, 4S shops have taken emergency measures.
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