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The domestic automobile market remains in the doldrums, coupled with the switching period of the fifth and sixth national emission standards, many automobile enterprises would rather lose money and find ways to sell inventory cars in order to clean up their inventory cars, and many car companies use internal staff prices to make internal marketing models, so as to achieve the goal of destocking.

Recently, it was revealed that GAC MOTOR started special car purchase activities for strategic suppliers and past sales suppliers in order to promote the sales of national five models. The discount range is 6-20% discount, with a maximum discount of 5.5%.

It can be seen from the news that the discount models of this event are 6-20% discount except the GS5 of the only country 6 model. Car models are sold at a 40% discount, such as manual models with a maximum discount of 5.5%, which is close to half price. For example, Chuanqi medium-sized sedan GA6 manual version guide price of 102800, after the discount only 56000 yuan; Chuanqi sales of the highest-selling SUV model Chuanqi GS4 automatic version, the discount is only about 68000.

GAC MOTOR model sales stall, the main model failure, for the once rapid development of GAC MOTOR, highlight has gone, dormant dark. In the face of declining sales, dealers hope to increase concessions to drive sales, but in the context of weak demand for major models such as the GS4, dealers are also very helpless.

Data show that GAC GROUP sold 651000 vehicles in the first four months of 2019, down 3.17% from a year earlier. GAC's two joint venture brands both achieved positive growth, but GAC MOTOR fell 40.4 per cent year-on-year. Industry insiders said that GAC MOTOR stall has become an important factor dragging down GAC GROUP's overall profit level.

Previously, in the face of the upcoming national six emission standards, GAC GROUP general manager Feng Xingya said: "at present, inventory transfer, inventory reduction, inventory removal is GAC GROUP's main task." This activity should also be one of GAC GROUP's plans to go to inventory.

After sales hit rock bottom, GAC MOTOR plans to fully upgrade and upgrade his products in 2019. However, in the new product launch time, GAC MOTOR put all the new products in the second half of the year, coupled with the new product production capacity, sales need to go through the climbing period, for the overall sales change and disadvantageous.

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