AutoBeta(AutoBeta.net)03/31 Report--

March 31, Dongfeng well-off announced that due to the rising prices of upstream raw materials and other comprehensive factors, Dongfeng scenery adjusted the official guidance price of Fengguang MINIEV models, ranging from 3000 to 4000 yuan.

It is worth mentioning that Dongfeng scenery MINIEV has just been on the market for less than a month. On March 8, Dongfeng scenery MINIEV officially launched three new models with a price of 41600 yuan for the deluxe model, 35600 yuan for the comfortable model and 28600 yuan for the practical model. According to the official website, the current price of the deluxe model is 44600 yuan, the comfortable model is 38600 yuan, and the practical model is 32600 yuan. From this point of view, the price of the lowest practical model has increased by 4000 yuan, and the price of the deluxe model and the comfortable model have all increased by 3000 yuan.

Dongfeng scenery MINIEV is not only named similar to Wuling Hongguang MINIEV, but also similar in appearance and shape. Fengguang MINIEV adopts a similar "small square box" body design with Hongguang MINIEV, the front face adopts the usual design style of mini electric vehicles, the center of the headlamp is run through by black trim, and the lower grille is decorated with black and thick black grille, which makes the whole look very small and square. In terms of body size, the length, width and height of the new car are 2995/1495/1640mm and wheelbase 1960mm respectively.

In terms of interior decoration, the new car uses a double-spoke multi-function steering wheel with two-color interior color matching. At the same time, the full-color LCD instrument and the knob-type air conditioning control keys at the center console also enhance the convenience of the car. It is understood that the medium and high-end models of the new car will be equipped with a 9-inch central control LCD screen and can be connected to mobile phone hotspots to achieve music, navigation, video and other applications. In terms of power, Fengguang MINIEV will be equipped with a drive motor made by Shanghai Automobile Electric Drive Co., Ltd., with a maximum power of 25kw and a peak torque of 100N ·m.

On March 24, SAIC GM Wuling issued a "explanation on the price adjustment of new energy models". The note points out that under the influence of comprehensive factors such as the continuous sharp rise in the price of raw materials upstream, SAIC GM Wuling will adjust the official guidance price of its Wuling Hongguang MINIEV series models, Wuling NanoEV models and Baojun KiWi EV models by 4000-8000 yuan.

According to the Wuling website, the starting price of Hongguang MINIEV has been adjusted to 32800 yuan, an increase of 4000 yuan from the previous 28800 yuan, while the current starting price of Hongguang MINIEV macaron version is 43800 yuan, up 4200 yuan from the previous 39600 yuan. In addition, Wuling Nano EV rose 4000 yuan to 56800 yuan, while Baojun KiWi EV directly adjusted from 69800 yuan to 77800 yuan, up 8000 yuan.

In addition to the Dongfeng scenery, including Aichi Automobile, SAIC Roewe and other car companies have also announced price increases. On March 30, the new power brand Aichi released the "description of price adjustment of Aichi U5 products and configurations". The note pointed out that due to the continued sharp rise in raw material prices, supplier supply progress and other comprehensive factors, Aichi will adjust the official guidance price of its selling Aichi U5 and related configurations, of which the PURE version will be increased by 10000 yuan, the life version by 12000 yuan, and the intelligent driving package configuration by 5000 yuan. In addition, the price adjustment will take effect from 00:00 on April 6th, only for the Chinese market.

As a new power brand, Aichi Automobile does not have a strong sense of existence in the new energy vehicle market. According to the data, Aichi Automobile was founded in February 2017. the founder Fu Qiang is the former president and CEO of Volvo Automobile China sales Co., Ltd. According to SkyEye, Aichi Motor has completed eight financing times, the last round of financing can be traced back to February 2022, financing from Chen Xuanlin and its Dongbai Group, with a financing amount of hundreds of millions of dollars. According to the official website, founder Fu Qiang continues to serve as president of Aichi, Chen Xuanlin as chairman of Aichi, and Zhang Yang, former vice president of Ulay, as CEO.

At present, Aichi has only one U5 model on sale, with a current price of 16.69-249900 yuan and a positioning of medium-sized pure electric SUV. However, sales of the Aichi U5 are dismal. According to the data of the Federation of passengers, in the past year (March 2021-February 2022), the cumulative sales of Aichi U5 is only 1784, and the monthly sales basically hover in more than 100 vehicles.

In addition, SAIC Roewe also issued a price increase announcement today, which will adjust the official guidance price of some Roewe i6 MAX EV models and Roewe Ei5 models by 3000-5000 yuan. In addition, the price adjustment will take effect from 00:00 on May 1st. Prior to this, SAIC Roewe announced a price increase on March 1, with its RX5 eMAX PHEV fearless Premium Edition, Ei5 and i6 MAX EV models all rising 2000 yuan on the basis of the original price, which is significantly magnified than before.

Judging from the price adjustments of many car companies, the price increases are all due to the rising prices of upstream raw materials, while the rising prices of raw materials have a relatively greater impact on micro / small electric vehicles below 100000 yuan. because many people buy micro / small electric cars is not an urgent demand for cars, but short trips or expedient measures, so when prices rise, they will choose to upgrade their models.

In addition, the profit margin of micro / small electric vehicles is very low. After calculating the cost of a mini electric vehicle with a price of 30,000 yuan, plus logistics, distribution, labor and other expenses, the mini electric vehicle almost sells the car at a loss, while the rise in the price of raw materials aggravates the profit level of the product. Earlier, Euler announced the suspension of the sale of Euler black cats and Euler white cats, and the most fundamental reason for the suspension was a loss on the sale of cars, resulting in an embarrassing situation of increasing losses. As for some car companies still adhere to the layout of micro / small electric vehicles, the most fundamental reason is to rely on points to achieve revenue, and another is to bear the level of brand sales, such as Nezhu V and Zero run T03 are the absolute main sales of each brand, these car companies will still resist the pressure and refuse to give up the micro / small electric car route.

In the future, micro / small electric vehicles will face greater challenges. First of all, the subsidies for new energy vehicles have declined, and with the end of subsidies for new energy vehicles, the price of micro / small electric vehicles will experience a new round of increase, which will greatly reduce the advantages of micro / small electric vehicles. In addition, it is becoming more and more unrealistic to rely on new energy points to make money. With the substantial growth of the new energy vehicle market, the trading price of new energy points has been reduced to 500-800 yuan in early 2022. According to the market size of 5 million new energy vehicles in 2022, Euler internally predicts that the integral price of new energy may fall to 200 yuan in the future. "Electric car price increase", "low-equipped models are not produced", "delivery time can not be guaranteed". It has become the most direct performance of the current new energy vehicle market.

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