AutoBeta(AutoBeta.net)06/15 Report--

New car traffic insurance data for May showed that the Toyota Sina sold 7043 vehicles, while Buick GL8 sold 6572. In other words, Toyota GL8 surpassed Buick GL8 to become the top seller in the MPV market in May. In addition, Buick GL8 sales totaled 44118 from January to May in 2022, compared with 26788 for Toyota Sena.

Previously, the auto industry focused on the release of the "May 2022 MPV sales list", in which Buick GL8 retail 9067 vehicles, while Sena retail 6574 vehicles, the gap between the two car sales is 2493. (note: the difference in data stems from different statistical paths, because the insured quantity is the number of compulsory traffic insurance actually purchased by the terminal after the vehicle is sold, compared with the wholesale quantity and delivery volume announced by the manufacturer, the insured volume can better reflect the real transaction situation in the terminal market and the real choice of users).

Insurance figures show that Buick GL8 sales from January to May in 2022 were 12999, 7472, 11064, 6011 and 6572 respectively, of which only more than 10,000 in January and March, less than 10,000 in February mainly due to the Spring Festival holiday, while less than 10,000 in April and May were affected by production. It is understood that the production plants of Buick GL8 are Jinqiao Factory in Pudong, Shanghai and Beisheng Base in Shenyang, where Jinqiao Base produces Luzun models and Shenyang Base produces land business class. the normal production pace of these two major production bases is affected by the local epidemic, and the decline in production has adversely affected terminal delivery.

Buick GL8 occupies half of the domestic MPV market, it is no exaggeration to say that there are only two kinds of MPV in China, one is Buick GL8, the second is other MPV, and the consolidation of Buick GL8 in the domestic MPV market is also promoted by the continuous development of more than 20 years. It is understood that the Buick GL8 was first put into production in China in 1999. The first generation GL8 is equipped with 3.0L V6+4AT power system. It is the second domestic model of SAIC GM Buick. After its listing, the Buick GL8 has been widely used in a variety of official and business occasions. In July 2005, Buick launched a more luxurious Buick GL8 Luzun model with a more magnificent appearance and more luxurious configurations, with a still 3.0L V6+4AT powertrain. In October 2011, the second generation of Buick GL8 was launched, officially named "GL8 luxury business car", using 2.4L+6AT and 3.0L+6AT power systems, using two generations of Buick GL8 sold in the same house, the market sales have been booming. In November 2016, the third generation Buick GL8 was launched with a new appearance and interior. this generation of Buick completely abandoned the naturally aspirated engine and replaced it with a 2.0T turbocharged engine. The third generation Buick GL8 is divided into three models: business travel version, es Luzun and Avenir, of which nothing is more luxurious than the Avenir version. Mainly reflected in the Avenir model can enjoy special butler service as well as special body color, wheel hub shape, appearance decoration, custom seats and so on. According to the official website, the current Buick GL8 land business class prices range from 232900 yuan to 329900 yuan, the Buick GL8 es price ranges from 317900 yuan to 417900 yuan, and the Buick GL8 Avenir sells for 533900 yuan.

Toyota Sienna is a Toyota MPV model, the first generation Sienna was launched in 1997, and then ushered in the second generation model in 2003. Sienna also entered the Chinese market by parallel import from the second generation model, and launched the third generation Sienna in 2009. Generally speaking, the reputation of Sienna in the domestic market is OK, but the high tariffs and price increases are beyond the reach of many consumers, and Toyota's decision to make domestic Sienna in China means that its price will be lowered and the threshold for consumers to buy cars will be lowered. Toyota sienna's domestic news has attracted the attention of domestic consumers. On October 30, 2021, Guangzhou Auto Toyota Sina officially went on the market, with a price range of 30.98-405800 yuan. Although the price of Sina is indeed much lower than that of imported models, the price increase in the end market has led to a lot of increase in the price of the car. the emergence of the price increase led to the short-term failure of Sina sales. After entering 2021, the price increase of Sena in many domestic markets has been alleviated, prompting Sena sales to be improved, and has surpassed the Odyssey, Ericsson, Chuanqi M8 and other medium and large MPV, which, in a sense, is the recognition of the products.

However, the current Xena anti-Buick GL8 is likely to be a flash in the pan, after all, Xena anti-Buick GL8 is due to capacity impact, once capacity recovery will be reversed. In addition, the consumer group of Buick GL8 is different from Sena. Buick GL8 accounts for 60% of the business car sector, while Sena accounts for the majority of family cars, while the new GL8 Century CENTURY will be launched this year, when the whole range of GL8 products will be richer and the market coverage will be further expanded. It is not easy for Xena to really surpass Buick GL8.

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