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FAW-Volkswagen change coach!

2024-11-01 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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AutoBeta(AutoBeta.net)12/11 Report--

On December 10, FAW-Volkswagen officially released personnel adjustment information. According to the needs of the work, according to the research and decision of China first Automobile Group Co., Ltd., from now on: nie Qiang succeeds Guo Yongfeng as deputy general manager of FAW-Volkswagen Automobile Co., Ltd. (commercial) and general manager and party committee secretary of FAW-Volkswagen sales Co., Ltd. At the same time, Guo Yongfeng was transferred back to work at FAW.

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According to the data, Guo Yongfeng graduated with a master's degree in business administration from the School of Management of Jilin University and later joined FAW of China. He successively served as the manager of the personnel planning and recruitment department of FAW-Volkswagen Human Resources Department, the head of the management service department of FAW-Volkswagen Automobile Co., Ltd., and the vice minister of the digitization department of FAW Group Co., Ltd. In December 2020, FAW issued a decision on the appointment and removal of cadres. Guo Yongfeng succeeded Liu Yigong as deputy general manager of FAW-Volkswagen and general manager and party committee secretary of FAW-Volkswagen sales Co., Ltd.

His successor, Nie Qiang, graduated from the Business School of Jilin University and worked in FAW Trading Corporation and FAW Jiefang Automobile sales Co., Ltd. In January 2019, Nie Qiang joined FAW-Volkswagen and served as Deputy General Manager of FAW-Volkswagen sales Co., Ltd. (Volkswagen Brand sales Plan). In January 2021, Nie Qiang was transferred to Deputy General Manager of the Marketing Center (Red Flag sales Company) of China first Automobile Group Co., Ltd. In June 2022, Nie Qiang was appointed Deputy General Manager of the Marketing Center of China first Automobile Group Co., Ltd. (Hongqi sales Company) and Director of the Southern District Business Department.

FAW-Volkswagen said that during his tenure, Guo Yongfeng led the FAW-Volkswagen sales team to achieve good results, quickly promoted the implementation of the FAW-Volkswagen brand electrification strategy, and co-ordinated the ID.CROZZ family marketing plan, making the FAW-Volkswagen brand become the pioneer representative of the first new energy sales club in the joint venture brand into 100000 +.

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Data show that FAW-Volkswagen (including Jetta / Volkswagen / Audi) sold a total of 1.8578 million new cars in 2021, winning the top spot in domestic passenger car sales again. Among them, Volkswagen brand terminal sales 988700, Audi brand terminal sales of 700100, Jetta brand terminal sales of 169000. It is understood that this is the third year that FAW-Volkswagen won the champion in the passenger car market, of course, the goal of selling the crown for four consecutive years may be ended by BYD.

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In 2021, FAW-Volkswagen launched two electric vehicles, ID.4 CROZZ and ID.6 CROZZ, to accelerate the electric transformation. In the top 15 new energy manufacturers' sales list in November 2022, FAW-Volkswagen New Energy ranked first among joint venture brands in terms of new energy sales of 88985 vehicles, up 50.1% from a year earlier, according to FIFA data, followed by SAIC-Volkswagen.

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