AutoBeta(AutoBeta.net)02/22 Report--

Recently, there has been a steady stream of news that Huawei and Selis are suspected of breaking up. In this regard, Huawei Yu Chengdong refuted the rumors in an interview with the media, and stressed once again that Huawei does not build cars. It pointed out that Huawei's investment in Cyrus is not decreasing, but increasing, and stressed that under the smart selection mode, it must be the earliest cooperation with Huawei, the deepest accumulation and the richest product models. Huawei BU will first help car companies sell 1 million cars in order to achieve its goal of making a profit by 2025, it said. In addition, it is also revealed that this year, the M5 and M7 will launch a high-level intelligent auxiliary driving version, and the M9 will also be officially listed.

It is understood that since February, there have been rumors on the Internet that a large number of Huawei R & D personnel have been evacuated from your company and that Cyrus has become a contract manufacturer of Huawei. In response to the news, Cyrus official responded: "this is false news, the company and Huawei long-term deep cross-border cooperation has not changed." For acts and remarks that damage the rights and interests of the company, the company will investigate the legal liability of the relevant personnel in accordance with the law. The Internet is not a place outside the law. if you create rumors by asking questions, the company will also pursue its legal liability! In addition, the company and Huawei's long-term and deep cross-border cooperation relationship and cooperation model have not changed. In the future, the two sides will further deepen cooperation and launch more new and competitive products welcomed by users.

On the question of whether the smart selection model adopted by Huawei and Cyrus will become Huawei contract manufacturers, Yu Chengdong also responded this time: "some people say that Selis is a contract manufacturing model, in fact, the two sides are joint research and development. Huawei not only provides parts, but also understands the needs of consumers from design, quality, user experience, overall quality control, OTA version upgrade, etc., to see where consumers are satisfied and dissatisfied." Constant software upgrades. "

Relevant information shows that AITO is the latest car brand under Cyrus Group, which is jointly built with Huawei. As early as in early 2019, Cyrus's predecessor, Xiaokang Co., Ltd., held a comprehensive cooperation signing ceremony with Huawei. In April 2021, Cyrus formally reached a deep cooperation with Huawei, and the two sides will carry out in-depth integration of technology, products and channels to jointly launch the first cooperative model, Cyrus Huawei Smart SF5. However, Zhixuan SF5 sales are not ideal, according to relevant data, Selis SF5 annual sales of only 8169 vehicles in 2021. In order to reverse sales, Xiaokang shares once again partnered with Huawei to launch the new energy brand AITO, which jointly launched the AITO M5, M7 and M5 EV models in 2022. After the launch of the three models, good results have also been achieved. Relevant data show that a total of 75000 new cars were delivered in 2022.

The sales volume is more, but Cyrus is still in the state of "selling more and more losing", and the profit is not satisfactory. According to Selis's performance forecast, the net profit attributed to the owner of the parent company is expected to be-3.95 billion yuan to-3.5 billion yuan in 2022, and the net loss after deducting non-recurrent profit and loss is 3.85 billion yuan to 4.3 billion yuan. It is worth noting that this is the fifth year in a row that Cyrus has lost money.

Relevant data show that the net profit and loss from 2018 to 2021 are-152 million yuan,-884 million yuan,-1.729 billion yuan and-1.824 billion yuan respectively. Cyrus has said that the increase in losses is mainly due to the soaring marketing costs, R & D costs and team expansion after the transformation of the new energy vehicle market. But even with huge losses, Cyrus has full confidence in building cars in cooperation with Huawei. Zhang Xinghai, chairman of Cyrus, said in an interview: "if BMW comes to talk to me about joint venture car construction at this time, I will not do anything. I will unswervingly cooperate with Huawei across the border."

On the question of Selis's profit, Yu Chengdong said: Selis is still in the investment period, because its car development, research and development, mold, factory transformation, construction and other costs are still high, but then will be the first to become profitable. Maybe within a year or two, Cyrus will gradually move from a loss in the investment period to a profit, and will be able to make a better profit in the future. In terms of competitive products, Yu Chengdong pointed out that Huawei is mainly engaged in mid-and high-end products and will not involve markets below 200000. It explained: "if we make products under 200000 yuan, we will lose money, so we can't do it." But we will work with other brands to make the market bigger. "

Although Huawei has repeatedly reiterated that "do not build cars, build good cars for car companies", there have been rumors in the market that Huawei is making cars and taking a stake in the automobile manufacturing industry. In this regard, Yu Chengdong also said again: "there is no need for Huawei to build cars at the end of the market. the boundary is Huawei eco-cars. by setting up an eco-car alliance, a few car companies are selected to join, join forces and jointly develop." to create the experience to the extreme, do a good job of product division, and jointly seize the time window for the change of the automobile industry. " However, in the outside world, it is still possible for Huawei to build cars themselves. after all, with the rapid development of new energy vehicles, the market is becoming more and more attractive. Moreover, Huawei itself has almost all the key technologies to build a self-driving new energy car.

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