"Automotive Industry concern" from the latest issue of the Ministry of Industry and Information Technology new car declaration catalogue inquiry to Dongfeng fashion brand-new MPV declaration chart has appeared on the declaration catalogue. Combined with the new car declaration map at the end of the word logo, the new car may be named "Yuguan", the power will be equipped with 1.5T hybrid system.
In terms of appearance, the new car adopts the latest family design style, the front grille, headlights and front enclosure are almost integrated, and the visual effect is very unique. Specifically, the front face uses a large area vertical air intake grille design, the interior is supplemented by irregular strips, and the two sides are matched with split headlamp groups, which has a high degree of recognition.
Compared with the front face, the overall layout of the rear part of the new car is relatively simple. The new car continues to use the usual design style of the MPV model, but the taillights are designed with the popular through taillight group, and the exhaust is a hidden layout.
In terms of body size, the length, width and height of the new car are 5251/1920/1810mm and the wheelbase is 3018mm. As a comparison, Buick GL8 length, width and height are 5256/1878/1776mm, wheelbase is 3088mm, Tengli D9 is 5250/1960/1920mm, wheelbase is 3110mm.
In terms of power, the new car is equipped with a hybrid power system composed of a 1.5T engine and a motor, of which the 1.5T engine has a maximum power of 140 kilowatts. The battery will be equipped with Xinwangda ternary lithium battery pack, but the exact capacity is unknown.
Dongfeng Fashion, a brand of Dongfeng Liuzhou Automobile Co., Ltd., is the first automobile manufacturing enterprise in Guangxi. It joined Dongfeng Automobile Group in 1981 and became one of the main members of the group. In 2001, the popular Lingzhi for the public business market was launched, and the "popular" brand of passenger cars was born. In November 2022, at the press conference of Dongfeng's new energy strategy, Dongfeng officially released its "photosynthetic Future" plan. According to the plan, Dongfeng will achieve 100% electrification within three years, stop producing fuel cars within five years, and become a mainstream brand of new energy favored by young Chinese in 2025.
As a commercial and passenger car brand, so far, Dongfeng's models for sale include Fashion T5 EVO, Lingzhi PLUS, Lingzhi M5, Xinfeng T5, Fashion T5L, Fashion SX6 and so on, covering cars, SUV and MPV. However, Dongfeng Fashion does not have a strong sense of existence in the domestic market. The number of risks shows that Dongfeng Fashion accumulated sales of 129930 vehicles in 2022, down 0.46% from the same period last year. Lingzhi had the highest sales, with a cumulative sales volume of 22169 vehicles, down 39.66% from the same period last year, followed by T5 EVO cumulative sales of 17882 vehicles, down 59.16% from the same period last year.
The latest declaration map is positioned as MPV. Although the current MPV market is relatively small, with the entry of Buick flagship MPV, Lantu Dreamer, Tengli D9, FAW Toyota Grevia and Hongqi brand new MPV, the new forces of domestic car building have also begun to focus on MPV. New power car companies, including ideal Automobile and Xiaopeng Automobile, have all indicated that they will launch MPV pure electric models in the future. This also means that the competition in this market segment will be more and more fierce.
At present, Dongfeng Fashion has a total layout of Lingzhi M5, yacht, popular M7, Lingzhi V3 and other models in the field of MPV. According to the latest retail data of the Federation, Dongfeng sold 4243 vehicles in May 2023, of which, in the field of MPV, Lingzhi sold 2060 vehicles, yachts 485 and Lingzhi M5 EV 432. Considering that Dongfeng Vogue's current voice in the car market is not high, it is expected that it will be difficult for Dongfeng Fashion to carve up its share in the MPV market after the launch of its new MPV model.
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