On June 21, Crown SportCross officially launched two new models with a price range of 36.90-429000 yuan. It is understood that Crown SportCross is positioned as a medium and large crossover vehicle, which is the 16th update iteration of Crown model, imported by FAW Toyota into domestic sales, and officially released in November 2022. In the future, car, travel version and SUV version models will be introduced to enrich the product camp of Crown brand.
In terms of appearance, the Crown SportCross adopts Toyota's latest family design language, the forward air grille uses a black spindle layout, the headlamp group is connected to the forward air grille to form a penetrating design, and the front center is marked with a brand new crown LOGO. In addition, the front of the new car is surrounded by a large heat dissipation and ventilation opening design, and the bottom is embellished with penetrating chrome-plated decorative strips to further enhance its stylish personality.
On the side of the car body, the new car adopts a slip-back car body structure, the roof line extends backward from the B column to meet the rear of the car, the vehicle waistline extends from the front wing plate to the rear door, and the front and rear wing plate of the new car is slightly wider than the car body. with large-size rims and black eyebrows, showing a strong cross-border style. It is worth mentioning that the new car provides two-color car paint, but unlike the traditional up-and-down two-color layout, the color design is only shown on the side, while the engine hatch, roof and back-up compartment cover are designed in black. This style is still very rare in China.
In the rear part, the new car taillights use through-type design, with Toyota brand LOGO embedded in the middle, which is highly recognizable after lighting. In addition, the rear surround of the new car also uses an "embedded" design, dividing the parking space into two parts, and the bottom is also equipped with chrome-plated decorative strips and hidden exhaust layout, the overall details of the new car highlights a unique sense of hierarchy. In terms of size, the length, width and height of the new car are 4930/1840/1540mm and the wheelbase is 2850mm.
In terms of interior decoration, the Crown SportCross is equipped with a full LCD dashboard and a suspended central control screen, both 12.3 inches in size, and the overall frame is connected with the dashboard cover to form an integrated design. At the same time, the new car uses a three-spoke multi-function steering wheel, and some physical buttons are retained at the bottom of the central control screen. At the same time, it is equipped with a mainstream electronic shift mechanism, which is significantly improved compared with the previous generation of models.
In terms of power, the new car will have two power options: the 2.5L hybrid version and the 2.4T hybrid version, in which the 2.5L hybrid matches the e-CVT continuously variable transmission and the 2.4T hybrid matches the six-speed manual self-integrated gearbox with a comprehensive power of 255kW and a peak torque of 551Nm.
Instead of returning to a single traditional car structure, the new generation of crowns has been unveiled as a crown brand, including crossover cars, sedans, travel versions, SUV and other derivative models, and after a new design, it is obviously no longer the crown we used to be familiar with. There is no denying that the new generation of crown is younger, but it is also farther and farther away from the target customer group. Will young people still buy the crown?
From the market point of view, luxury cars worth more than 300000 yuan are not without Audi A4L, BMW 3-Series, Mercedes-Benz C-Class, Cadillac CT5, Volvo S60 and other luxury brands. In addition, with the rise of new energy vehicles, luxury electric vehicles worth more than 300000 yuan have also begun to attract attention, such as ET5, polar krypton 001, Model Y and so on. As an imported crown, it sells for 36.90-429000 yuan, which is very expensive.
Of course, the change in the crown is the inevitable result of the rapid change in the market, and it is also the only way for the crown to return to the market, but it is believed that Toyota cannot guarantee whether consumers will pay for this change and whether it will be able to restore its former glory. It is understood that the new generation of crown does not have a domestic plan, but through the introduction of domestic sales through imports, it is certain that FAW Toyota has become cautious about the crown, which is not what it used to be.
At present, FAW Toyota Crown brand series has been increased to three models, including Crown Lufang, Crown-Weil and the newly launched Crown SportCross. In the future, cars, travel versions and SUV models will be introduced to enrich the product camp of Crown brand. In terms of sales volume, the sales of imported Crown-Wilfa and Crown SportCross for FAW Toyota are basically negligible, while the domestic Crown Lufang has accumulated sales of 18604 vehicles from January to May in 2023, with monthly sales basically maintained at around 4000.
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