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Break the historical record! Chery's sales increased by 56% in the first half compared with the same period last year.

2024-03-04 Update From: AutoBeta autobeta NAV: AutoBeta > News >


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On July 5, Chery Holding Group released the latest monthly sales report. According to the data, the sales volume of Chery Holding Group in June 2023 was 145235 vehicles, with a year-on-year growth of 38.3%, which is the monthly sales volume of more than 100,000 vehicles for 13 consecutive months; the accumulated sales volume in the first half of this year was 741429 vehicles, with a year-on-year growth of 56%, setting a record semi-annual sales volume.


According to the official website, at present, the passenger car business plate of Foreign Products Holding Co., Ltd. is mainly composed of brands such as Foreign Products Automobile, EXEED Star Road, Jietu, Foreign Products Jaguar, Foreign Products Land Rover, Kaiyi, etc., and its products cover entry-level to luxury products. In terms of brand segmentation, Chery Automobile is the most important sales source of Chery Holdings.


Chery's sales volume in June was 105908 vehicles, up 33.4% year-on-year; the cumulative sales volume in the first half of this year was 539427 vehicles, up 50.9% year-on-year. At present, its products include Ruihu series, Arize series and Oumengda three product series. The model positioning covers small SUV, compact SUV and medium-sized SUV, that is to say, from small SUV to medium-sized SUV, there are corresponding product layouts for foreign products. In the past 2022, Ruihu series was the main sales force of Chery Automobile, but this situation has changed since 2023. Take the retail sales volume of the association as an example, the sales volume of Chery Automobile in May 2023 was 28516 vehicles. Among the subdivided models, the highest sales volume of Ruihu 8 was 10095 vehicles, while Ruihu 7 was replaced by Arize 8 with 5133 vehicles, becoming another explosive model of Chery Automobile; the third place was Ruihu 7 with 4961 vehicles.


Sales of Xingtu cars rose 192.7% year-on-year to 9842 vehicles in June; cumulative sales in the first half of this year rose 119.3% year-on-year to 42240 vehicles. EXEED Xingtu was officially released on November 9,2018, which is Chery's third attempt to impact the high-end market. As Chery's key strategy to impact high-end brands, Chery Automobile applies almost all advanced technologies to Xingtu and places high hopes on it, but the sales volume of Xingtu fails to meet expectations. Although its sales volume has increased year-on-year after entering 2022, it is still unsatisfactory. According to the data of new vehicle traffic insurance, the cumulative sales volume of Xingtu vehicles in 2022 was 24015 vehicles, down 15.84% year-on-year, and the annual market share was only 0.12%.

Up to now, the products of Xingtu Automobile include Wind-chasing series, TX series, TXL series and Moon Series. In April this year, the brand-new generation of Xingtu Automobile was officially launched. The new car launched 6 models with the price range of 1899 - 233,900 yuan. After the new car is launched, it will compete with Toyota Highlander. According to the retail sales data of the Federation, the monthly sales volume of Xingtu in May was 1002 vehicles, second only to Xingtu Yaoguang (1517 vehicles).


Jetu's sales in June rose 43.7% year-on-year to 21607 units; cumulative sales in the first half of this year rose 84.1% year-on-year to 112381 units. Jietu is an automobile product series launched by Chery Holding Group in January 2018. It once belonged to Kairui Automobile. At the beginning of its launch, it adopted the model strategy of high configuration and low price, and quickly relied on Chery channel end for layout. At present, it has Jetu X90, Jetu X70 and other product series. According to the plan, Jetu brand will launch many more competitive brand-new models in the future. The brand-new product strategy will be arranged in four product series of X, T, P and V, focusing on SUV, hard-core off-road, hard-core pickup truck and MPV models respectively, forming the plan of "4 urban SUV+3 cross-border series +N hybrid models".

On the whole, in the first half of this year, Chery Automobile, Xingtu Automobile and Jietu Automobile all achieved good growth. In April this year, on Chery New Energy Night in 2023, Chery Group officially announced the transformation to energy, and released the first new energy electric brand iCAR, its brand new pure electric series Star Era and the third generation hybrid technology Kunpeng super performance hybrid C-DM, etc.


According to the plan, Chery Group will launch more than 20 hybrid new cars in the future. Li Xueyong, deputy general manager of Chery Automobile Co., Ltd., general manager of Chery Automobile Marketing Company and general manager of Jietu Automobile, said: More than 20 products will be equipped with Chery's latest Kunpeng super performance hybrid C-DM system, including Ruihu 9 C-DM, TJ-1 C-DM, Xingtu Yaoguang C-DM and Jietu Traveler C-DM, which will be launched from 2023 to 2024.

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