Recently, Bosch China posted on its official account "Bosch Information Little Assistant" that on August 24, Cyrus signed a strategic cooperation agreement with Bosch China. The two sides will establish strategic cooperation in research and development of vehicle safety systems, driving assistance, automation functions, powertrain and electrification solutions, application of new materials and supply of spare parts. Selis Automotive lists Bosch China as a strategic partner in the areas of vehicle safety systems, driving assistance, automation functions, powertrain and electrification solutions, automotive aftermarket technology and services. Bosch China, on the other hand, provides good engineering and after-sales service, supply guarantee and competitive product prices, and the two sides comprehensively promote business cooperation to jointly build high-end intelligent electric vehicles for customers.
Both sides are very optimistic about the cooperation. Zhang Xinghai, founder of Selis, said that the two sides will continue to strengthen cooperation on the new track of high-end electric cars to achieve win-win cooperation. Dr. Chen Yudong, president of Bosch China, said that Bosch China will continue to provide more competitive products, technologies and services for Cyrus. In the future, the two sides will set up special collaborative teams to strengthen collaborative innovation and technological empowerment, and will give full play to their respective advantages to jointly expand overseas markets.
Relevant data show that Bosch, founded in 1886, is one of the industrial enterprises in Germany. Its innovative cutting-edge products and system solutions are well known in the industry and are the largest supplier of automotive technology in the world. The company is mainly engaged in automotive and intelligent transportation technology, industrial technology, consumer goods and energy and construction technology industries. Bosch began to enter the domestic market in 1909 and has set up 11 wholly-owned companies, 9 joint ventures and several trading companies and representative offices in China. Bosch (China) Investment Co., Ltd. was established in 1999, the company's business scope includes: conducting product and technology research, development and training activities related to the company's investment, providing consulting services to investors and affiliated companies, and purchasing commodities not subject to export licenses and / or export commodity quotas in domestic and foreign markets for export.
It is worth noting that in addition to cooperating with Bosch, Cyrus has also recently cooperated with the China Automotive Center in policy research, engineering and technical services, digital services, information services and public services in the automotive industry.
Why Cyrus has been frequently looking for partners to strengthen its own strength recently? Or it has something to do with the increasingly fierce environment of new energy vehicles at the present stage.
With the rapid development of new energy vehicles and the domestic price war after entering 2023, more and more car companies are looking for partners to enhance their market competitiveness. For example, Geely Holdings and Changan Automobile signed a strategic cooperation framework agreement in May, which will focus on new energy, intelligence, new energy power, overseas expansion, travel and other industrial ecology. In August, Geely partnered with Baidu to establish the Jiyue brand. In addition, multinational car companies have also offered an olive branch to the new power of car-building in China. The most important cooperation among them is that on July 26, Volkswagen officials announced that they reached a technical cooperation framework agreement with Xiaopeng Motor, which will increase the capital of Xiaopeng Motor by about US $700 million, acquire a 4.99% stake and an observer seat on the board of directors. In addition, Audi also signed a memorandum with SAIC in July to speed up the development of SAIC Audi's new electric models by combining their respective advantages.
Of course, in addition to the background of the environment, it also has something to do with Cyrus partner Huawei. As we all know, the two sides reached a cooperation to launch the first model in 2021, Huawei wisely selected the SF5. With the launch of the new car, Huawei has shown enough sincerity not only to synchronize the launch of the new car online, but also to let Huawei wisely select SF5 to enter Huawei stores and flagship stores. However, Huawei Smart SF5 sales are not ideal, Selis SF5 annual sales of only 8169 vehicles in 2021. In order to reverse sales, the two sides worked together to upgrade again, launching the new energy brand AITO, and in 2022 successively launched three models: M5, M5EV and M7. With the launch of a number of models, there was indeed a breakthrough in sales in 2022, with a cumulative delivery of 75000 vehicles for the whole year. According to official sales figures, the cumulative sales of Selis new energy vehicles in 2022 was 135054, of which 80041 were sold.
However, since 2023, sales in the question world have not been as good as they used to be. Of course, the decline in sales has something to do with the big price reduction announced by Tesla at the beginning of the year. Although the world also followed the price reduction after Tesla announced the big price reduction, the price reduction of its three models was up to 30, 000 yuan, but the price reduction did not stimulate the increase in sales. Relevant data show that the retail sales of AITO from January to June in 2023 are 4469, 3512, 3625, 2437, 4083 and 5668 respectively. The price reduction has not stopped, and after Huawei Ren Zhengfei signed the "resolution on Huawei not building cars" in March, he also imposed strict requirements on the exposure of Huawei logo in car design, stressing that Huawei / HUAWEI should not be used in vehicle promotion and appearance, a decision that has long been promoted by the Huawei brand. After all, it is with the aura of Huawei that Cyrus's popularity in the market has been enhanced.
For Huawei, Cyrus is not the only partner. In addition to Selis, Huawei also cooperates with Chery, Jianghuai, BAIC, Changan and other car companies. Against this backdrop, Cyrus also knows not to rely too much on Huawei. On March 30th, Cyrus launched its new brand "Blue Electric" and launched its first model, with a price range of 139900 yuan to 151900 yuan. However, the sales of Blue Power E5 are not satisfactory. Relevant data show that the sales of Blue Power E5 in the three months after listing are 250, 483 and 376 respectively. This time, at the Chengdu Auto Show, Cyrus also unveiled Landian E5 at the booth and launched value-for-money car welfare, with a comprehensive discount of up to 26000 yuan. I do not know whether the price reduction of Cyrus can improve the sales of Blue Electric E5, but from the perspective of the general environment, many brands of models at the same price are also reducing prices, or it is more difficult for Blue Electric E5 to greatly increase sales.
When it comes to cooperation, the cooperation between Cyrus and Huawei is still not neglected. It has said that at the end of June, it has set up a "AITO Joint working Group" with Huawei, which is responsible for the end-to-end closed-loop management of marketing, sales, delivery, service, channel and other business, which is another milestone in deepening cooperation between the two sides. In the future, with a firm new energy strategy, sustained R & D investment and the blessing of partners, we will continue to drive to a new fast lane of new energy vehicles. In addition, it was reported in August that Cyrus will carry out a new round of organizational restructuring and set up an AITO interlocutor business group to further improve management efficiency and respond quickly to decision-making, so as to focus on core business and promote innovation and development. On the other hand, the cooperation between Cyrus and Bosch also shows that in addition to continuing to strengthen cooperation with Huawei, Cyrus is also constantly looking for new partners to enhance the competitiveness of its products and strive to get rid of its dependence on Huawei. Only when you are strong can you gain a better foothold in the market.
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