Xiaopeng released a set of latest spy photos of its new model Xiaopeng X9 on its official Weibo account on Sept. 8, with the caption: take a tour of the mountains and see the sea, change your imagination of life! It is understood that Xiaopeng X9 is a medium and large MPV, which is expected to be officially released in the fourth quarter of this year.
As can be seen from the exposed pictures, in terms of appearance, Xiaopeng X9 basically continues the family design style, with a closed grille on the front face, with through-type lights and split headlights. The front surround decoration is based on the mesh design, which succinctly combines the younger and more athletic elements to improve the overall visual effect of the vehicle. The rear part is designed with through-type taillights to take care of the headlights, and the large-size spoiler further improves the younger design style of the vehicle. The car body is designed with slippery back, equipped with popular hidden door handles and side sliding doors. Car body, relevant media reports, Xiaopeng X9 body size will reach 5450/2300/2050mm, wheelbase more than 3000mm. According to the size of the car body, there is still a great advantage. For comparison, the body length of the Tengli D9 is about 5.2 meters.
In terms of interior decoration, Xiaopeng X9 adopts a very simple design style, which is similar to that of Xiaopeng G6. The use of T-shaped center console, equipped with full liquid crystal instrument screen, suspended central control screen, multi-functional steering wheel and electronic pocket block. In addition, there are not too many physical buttons in the car, or most of the subsequent functions will be operated by the car-machine system.
In terms of power life, there is no relevant information, but combined with the positioning of the new car, it is expected that the new car may be equipped with the same powertrain as the Xiaopeng G9. As a reference, the Xiaopeng G9 provides rear drive and dual-motor all-wheel drive. The rear-drive model is equipped with a permanent magnet synchronous motor with a maximum power of 230 kilowatts, while the four-wheel drive model adds an AC asynchronous motor with a maximum power of 175 kilowatts on the front axle.
It is worth noting that compared with cars and SUV models, although MPV has a small share in the market, with the change of consumer demand for cars and the promotion of related policies, more and more brands begin to layout high-end new energy MPV. Since the end of last year, many brands such as Lantu, Teng Teng, extreme Krypton, Red Flag and so on have launched new MPV models, and the MPV market has also been hot. Among them, the price of Lantu dreamer is 36.99-689900 yuan, the price of Tengli D9 is 32.98-459800 yuan, and the official price range of polar krypton ZEEKER 009 is 499000 yuan-588000 yuan. The most obvious counterattack effect is the Tengli D9, which has achieved good sales results since it was launched. Relevant data show that Tengli D9 sold 10035 vehicles in August, winning more than 300000 of the luxury MPV market sales for many months in a row.
Xiaopeng X9 as Xiaopeng car's first MPV model, the official naturally has high hopes. He Xiaopeng once revealed in a personal Weibo post that apart from G6, he Xiaopeng has been polishing the new MPV--X9 recently, and we will use this product to open up the "young" MPV market. Of course, Xiaopeng's rush to launch MPV models has something to do with Xiaopeng's own increased losses. Relevant data show that Xiaopeng Motor's total revenue in the second quarter was 5.06 billion yuan, down 31.9% from the same period last year. Xiaopeng posted a net loss of 2.8 billion yuan in the second quarter, up 3.8% from the same period last year and 20.0% from the previous quarter. In terms of gross profit margin, Xiaopeng's gross profit margin was-8.6% and-3.9% in the second quarter.
On the issue of positive gross profit margin, officials have said: with the listing of new products such as the G6, which will lead to a substantial increase in sales, a gradual recovery of gross profit margin, and a continued improvement in operational efficiency, the overall conversion of operating cash flow is expected to be realized in the second half of 2023. It is not difficult to see that Xiaopeng hopes to make its gross profit margin positive through measures such as G6 sales and the launch of the new product Xiaopeng X9. In the end, it remains to be seen whether Xiaopeng X9 can achieve the opening of the young MPV market that he Xiaopeng hopes to achieve.
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