On September 12th, the new generation of modern medium-sized SUV-- was officially unveiled by Shengda. As a new replacement model, the modeling style breaks the inherent impression of Shengda in the past, and the overall shape is very square and strong. According to the plan, the new Shengda will be listed domestically in 2024.
In terms of appearance, the new car uses a new styling design language, and the whole car tends to be more sturdy, which makes the size of the whole car look larger. Specifically, the car uses a narrow bar grille with a central penetrating light belt, and a LED band is added in the middle of the black honeycomb intake grille, and the front bumper also presents an H-shaped visual effect, which improves the visual hierarchy of the car. The interior of the headlight group uses H-type LED daytime driving lights, while similar H-style daylight is added, which greatly enhances the recognition of the vehicle.
From the side, the new car uses angular and slightly raised front and rear wheel eyebrows, together with dense spoke rim shape, making this car stylish and hard core. At the same time, the car also adopts the popular suspended roof design, together with the black roof luggage rack, which not only improves the practicability of the vehicle, but also enhances the sense of hierarchy. In the rear part, the new generation Shengda adopts a brand-new design shape, which tends to be vertical in the shape of the rear cover. the addition of H-shaped taillights on both sides also echoes with the front of the car, and the steering light is located at the lower bumper. The rear window has a pretty good view.
In the interior part, the new generation of Shengda interior is also newly designed, with a 12.3-inch central control screen and dashboard, a three-spoke multi-function steering wheel, a penetrating air conditioning outlet and a 6.6-inch touch screen below to further optimize the convenience of driving. In terms of details, the interior is mostly leather-clad, with two kinds of double light gray tones, center console details and door position to add wood grain decoration, and penetrating atmosphere lights set off a hard and comfortable cockpit feeling.
In the power part, the new car will be equipped with a hybrid system of 2.5T turbocharged four-cylinder engine and 1.6T turbocharged matching motor. The maximum power of 2.5L engine is 194 horsepower, which is matched by an eight-speed automatic gearbox. And you can choose front-drive or four-wheel drive models. The maximum power of the hybrid system is 226 horsepower and matches the 6-speed automatic transmission.
As a medium-sized SUV, Shengda's competitors include Toyota Hanlanda, Ford Ruijie and other joint venture medium-sized SUV. Before that, Hanlanda occupied the joint venture medium-sized SUV market for a long time, and the rest of the brand models mainly competed for market share by price reduction. However, Toyota Hanlanda's life is not as easy as it used to be. Domestic medium-sized SUV products such as Chuanqi GS8, Harvard fierce Dragon MAX and BYD frigate 07 are also gradually increasing. They have also become more direct rivals of Shengda and Hanlanda. Retail data show that Shengda sold 7252 vehicles from January to August 2023.
Retail data show that Beijing Hyundai sold a total of 157438 vehicles from January to August 2023, of which the highest selling model was the Elantra, which was 68765, Tusheng and ix35 were 31218 and 24270 respectively, and the other models were all under 10,000.
Both Beijing Hyundai and Hyundai Motor Group are well aware of the current dilemma. Zhang Zaixun, CEO of Hyundai Motor Group, said, "in recent years, China's business has become difficult due to a variety of negative factors at home and abroad. In order to enhance the damaged brand image, we will focus on high-performance models. It is understood that Hyundai Motor Group will reduce the number of products provided to China from 13 to 8, focusing on SUV models and the Genisse brand.
Officials say the IONIQ 5 will be launched this year, while the medium-term revamped Sonata, a new generation of Shengda, will be listed within 2024. At the same time, the new electric car series will be sold in dedicated sales channels and online. It is worth mentioning that the N brand will be officially launched within November.
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