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The road is long! Change the name of Changan New Energy

2024-03-02 Update From: AutoBeta autobeta NAV: AutoBeta > News >


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On September 26, the industrial and commercial change occurred in Chongqing Changan New Energy Automobile Co., Ltd., and the enterprise name was changed to Chongqing Zhilaida Road New Energy Co., Ltd.


According to the data, Changan New Energy vehicle was established in July 2008. its legal representative is Su Ling, with a registered capital of 29 million RMB. Its business scope includes new energy vehicle research and development, related parts research and development, manufacturing, sales, etc., which is wholly owned by Chongqing Changan Automobile Co., Ltd.

Under the wave of automobile 'new four modernizations', new energy vehicles have been chased and favored by the capital market in recent years. In October 2017, Changan Automobile released the Shangri-La Plan and announced that it would invest 100 billion yuan in the entire field of new energy vehicles and would completely stop selling traditional fuel vehicles by 2025. There is no doubt that new energy business has become an important part of Changan Automobile's "third Innovation and Entrepreneurship Plan".


Changan New Energy vehicle Technology Co., Ltd. was established in May 2018. Since then, Changan Automobile transferred the assets related to the new energy vehicle business to its wholly-owned subsidiary, including some fixed assets, inventory, other receivables related to the new energy vehicle business owned by Changan Automobile, as well as patents, patent application rights, software copyright and technical secrets, transferred to the wholly-owned subsidiary Changan New Energy Company.

However, since then, Changan Automobile performance and sales began to decline, so Changan Automobile continued to sell non-performing assets, such as Changan PSA, while reforming the new energy sector. Changan Automobile introduced high-quality social capital to further promote the accelerated landing of the "Shangri-La Project" and accelerate the development of new energy vehicle business.

At present, Changan Automobile has two new energy brands, Deep Blue and Avita. It should be noted that these two brands are not wholly owned by Changan Automobile.


Tianyan survey shows that Shenlan Automotive Technology Co., Ltd. was formerly Changan New Energy Automotive Technology Co., Ltd., in which Changan Automobile holds 51% of the shares and other social capital holds 49%. If Deep Blue makes a profit, Changan needs to split the profit, and if Deep Blue makes a loss, Changan needs to bear more. The financial report shows that in the first half of the year, Shenzhen Blue Automobile had a business income of 8.828 billion yuan and a net loss of 1.059 billion yuan.


At the same time, Avita, which focuses on the high-end market, is not optimistic. Avita Technology (Chongqing) Co., Ltd., formerly known as Changan Xilai New Energy Automobile Technology Co., Ltd., had an operating income of 2.245 billion yuan and a net loss of 1.756 billion yuan in the first half of the year. Avita 11 is the first mass production model of Avita technology, which combines the advantages of Changan, Huawei and Ningde, and bears the important task of the development of high-end new energy brand of Changan automobile. However, compared with extreme krypton 001, Lulai ES6, Zhiji LS7 and other models in the 300000 yuan market, there is no absolute advantage. From January to August 2023, Avita 11 delivered a total of 13085 vehicles, of which 1200 were delivered in July and 1786 in August.


In the new energy vehicle market, Changan Automobile has played another card-Changan Qiyuan. Changan Qiyuan is a brand-new product series of Changan Automobile, which belongs to the first class with Changan, UNI and Auchan. In other words, Changan Qiyuan is absolutely controlled by Changan Automobile, and the profits and losses generated are borne by Changan Automobile. On September 26th, Changan Qiyuan A07 went on sale with a price range of 15.59-176900 yuan. the new car is based on the EPA1 platform and provides add-on hybrid and pure electric versions for consumers to choose from.


The road of new energy in Chang'an is long. According to the Shangri-La Plan previously released by Changan Automobile, Changan Automobile will completely stop the sale of traditional fuel vehicles in 2025, but now it seems that such an ambitious plan is slightly out of step with its current market performance. In the future, it remains to be seen whether Changan New Energy can make a greater breakthrough and further promote the "Shangri-La Project".

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