AutoBeta(AutoBeta.net)10/01 Report--

On October 1, SAIC GM Wuling officially released the latest sales figures for Wuling colorful fruits in September. Data show that Wuling colorful fruit sold 24650 vehicles in September, up 22.10% from the previous month; cumulative sales since its launch in March are 126174.

According to Automotive Industry concern, Wuling Colorado is SAIC GM's first "large space five-door pure tram", positioning a small car, one level higher than Wuling clear Sky and Wuling MINI EV. Wuling colorful fruit went on sale on March 29th this year, when the new car launched a total of five models with a price range of 5.98-83800 yuan.

On September 25th, the Wuling colorful fruit 410km continued version went on sale at a price of 88800 yuan. As a new Wuling colorful fruit model, the new car is equipped with a larger capacity battery pack, the CLTC pure electric battery life reaches 410km, and three new colors are added. The latest official sales figures show that 2300 410km models have been sold in just six days on the market.

On the day of the launch of the car, the relevant person in charge of SAIC GM Wuling said in an interview with the media: "from the feedback of the market, the sales of 330km models account for more than 70%, and consumers are more willing to choose products with higher range." With the launch of the Wuling colorful fruit 410km model, Wuling colorful fruit monthly sales are expected to increase by 3000-5000 vehicles, and the next month sales are expected to be 23000-25000 vehicles.

From the current market situation, Wuling colorful fruit's main competitor is BYD seagull. BYD Seagull launched on April 26 this year, a total of three models, the price range of 7.38-89800 yuan, is the only BYD model of the entire range of models priced less than 100000 yuan, the car is based on BYD e platform 3.0, CLTC mileage for 305km and 405km.

It is understood that the two models are aimed at the mainstream female consumer groups, Wuling colorful fruit product manager Sixing revealed that 68% of the users of colorful fruit are women, accounting for half of the 31-40 age range. As for seagull models, Sun Shaojun, founder of car fans, has said that more than 95% of seagull customers are women, and the main purpose of buying a car is to practice, commute and pick up children. However, by comparison, the Wuling colorful fruit is larger in size, has more length and wheelbase than the 170mm and 60mm, and is cheaper, but the seagull configuration is richer and safer. In other words, if you directly choose colorful fruits under 70,000 yuan, seagulls can be selected for more than 70,000 yuan.

At present, Wuling colorful fruit and BYD Seagull both occupy a large market share in the small electric vehicle market segment, and the competition between the two models is becoming increasingly fierce. Take May-August retail sales as an example, data show that Wuling colorful fruit sales are 14164, 12176, 14378 and 13892 respectively, while BYD Seagull is 8427, 16560, 24989 and 34,841. It is not difficult to see from the intuitive data that BYD Seagull is more "strong" in this market segment. Of course, as a hot model on the market, Wuling colorful fruit is bound to directly affect the market share of competitor BYD Seagull.

In fact, the market of A0-class pure electric vehicles has been extremely hot in the past two years. According to data from the Federation of passengers, nearly 580000 A0 new energy vehicles were sold in China in 2022, a year-on-year growth rate of 167%, making it the fastest growing market segment of new energy vehicles last year. In August, wholesale sales of A0-class pure electric vehicles reached 171000, accounting for 31 per cent of the market share of pure electric vehicles, up 12 per cent from a year earlier.

Cui Dongshu, secretary general of the Federation of passengers, has previously pointed out that the price of small electric cars is relatively low, which meets the consumer needs of ordinary people at the entry level. With the aging trend in China, the demand for a second car from families continues to grow. Small electric cars are products with better demand. "regardless of the convenience of travel, the advantages of road rights, superimposed use costs and the advantages of easy parking and easy parking, electric vehicles still have a huge competitive advantage over traditional fuel vehicles."

From the sales performance of Wuling colorful fruit since its listing, as a brand-new model, the hot sales performance is indeed quite bright, which is basically comparable to the initial stage of Hongguang MINIEV listing, and the car has become another popular style "magic car" after "Hongguang MinIEV". However, no matter the body size or product positioning, Wuling colorful fruit and seagull positioning are very similar, the two models are bound to launch a more fierce competition.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat