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The first pure electric MPV! Volvo EM90 declaration picture exposed

2024-04-13 Update From: AutoBeta autobeta NAV: AutoBeta > News >


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In the latest issue of the Ministry of Industry and Information Technology declaration catalogue, "Automotive Industry concern" found that Volvo EM90 models have appeared in the declaration catalogue. It is understood that the EM90 model is Volvo's first pure electric MPV model, built on the same platform as Polar Krypton 009, which is expected to be officially released on November 12.

In terms of appearance, the new car still continues Volvo's iconic Nordic luxury design concept, with a relatively simple overall shape. In the front part, the new car uses a new borderless grille design, the center is dotted with a large number of star-shaped holes, the brand LOGO may adopt luminous design, and the sharp shape of the "Thor Hammer" split LED headlight group is highly recognizable on both sides. In addition, the new car is also equipped with fumigated front enclosure components, adding a touch of movement to it.


On the side of the body, the overall design style of the new car is highly similar to that of the polar krypton 009 on the same platform. Specifically, the new car uses a large number of straight lines. The front fender of the side waistline runs through and extends to the rear of the car, which has a strong sense of fashion with large size and low wind resistance styling rims. The new car also fumigates the A column, B column and other parts to create a suspended roof style. In addition, according to the declaration information, the new car will be available in two tire specifications: 255Compact 50 R19 and 265Compact 45 R20, this time in a six-seater version. In the rear part, the new car adopts upper and lower symmetrical L-shaped taillight group design, and the VOLVO letter logo is presented in a way that can be lit, and it also has a strong recognition after lighting. In addition, the new car will also use split panoramic skylights, which are expected to meet the lighting needs of passengers in the front and rear seats.



In terms of size, the length, width and height of the new car are 5206/2024/1859mm and the wheelbase is 3205mm. For comparison, the length, width and height of polar krypton 009 are 5209/2024/1848mm and the wheelbase is 3205mm. By comparison, there is only a slight difference between the length and the height of the new car.


In terms of power, the new car is expected to carry the same motor as the polar krypton 009, and the maximum power of a single motor is 200kW. It is expected to launch a dual-motor version and provide air suspension, rear seat entertainment system and other configurations.

As a well-known Swedish luxury car brand born in 1927, Volvo is considered to be one of the first traditional luxury brands to start electrification transformation. As early as 2017, Volvo has proposed a comprehensive electrification strategy, but it is not smooth on the road of electrification transformation.


At present, Volvo's sales source still depends on fuel cars, and the only electric cars are mainly plug-in models. Take the Chinese market as an example, according to the official website, Volvo currently implements four domestic models in China, including S90, S60, XC60 and XC40, of which S90, S60 and XC60 introduce plug-in hybrid models on the basis of fuel vehicles, while XC40 launches pure electric models on the basis of fuel vehicles. It should be noted that under the background of the substantial expansion of new energy vehicles, the luxury car market has been eroded by new power brands such as Azura and ideals, and it is difficult for the "oil to electricity" model to become the mainstream of the new energy vehicle market.

From January to September this year, Volvo's cumulative global sales rose 19 per cent year-on-year to 509158 vehicles, with China's cumulative sales up 5.2 per cent to 123471 vehicles, according to the data. Among the car segments, the retail data show that from January to September this year, Volvo's top three models were Volvo XC60, Volvo S90 and Volvo S60, with sales of 45081, 27137 and 16616 respectively, followed by Volvo XC40 with 8352 and less than 5000 other models, of which Volvo XC60 New Energy was only 4207 and Volvo S90 was 2447.


At present, electrification transformation is considered to be an important part of Volvo's sustainable strategy, but from the sales data, Volvo's performance in the field of new energy is very mediocre. Judging from the declaration information of Volvo's first pure electric MPV model, the new car may compete with polar krypton 009 and other models when it comes to the market. It is worth mentioning that with the entry of Buick's flagship MPV, Lantu Dreamer, Tengli D9, FAW Toyota Grevia and Hongqi brand-new MPV, the domestic MPV market pattern in 2023 has undergone an obvious reshuffle, and the competition is particularly fierce. As the first pure electric MPV, whether the Volvo EM90 can become a high-quality product built by Volvo in the electrification era remains to be seen.

In August, Volvo stressed that the Chinese market is one of Volvo's most dynamic markets in the world, and that the company will continue to accelerate its full electrification transformation in China and the world. According to the plan, Volvo's pure electric models will account for 50% of total sales by 2025 and will be completely transformed into an all-electric brand by 2030, eliminating all models with internal combustion engines.

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