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As Tesla's charging technology is about to be established as the industry standard in the United States, more and more car companies have announced their participation in Tesla's charging camp.

Toyota Motor Corporation North America has reached an agreement with Tesla to adopt the North American Charging Standard (NACS) from 2025, Toyota said in a statement on Oct.20. Under the agreement, Toyota and Lexus owners will have access to more than 12,000 Tesla Supercharging stations in North America. Currently, Toyota and Lexus owners can access charging networks such as AC Level 2 and DC fast charging stations through the app, but the adoption of NACS will allow more charging infrastructure, including DC fast charging stations, to expand the range of BEV users.

Ford is the first car company to partner with Tesla's charging network. In early June, GM CEO Mary Barra and Tesla CEO Musk announced on Social networks that starting in 2024, their electric vehicles would use more than 12,000 Tesla Supercharging stations in the United States and Canada and install Tesla's North American Standard Charging Port (NACS) on future electric vehicles.

On June 28, Volvo announced its support for Tesla's electric vehicle charging standard (NACS) and has signed an agreement with Tesla to enable Volvo electric vehicles to use Tesla's 12,000 overcharged piles in North America starting next year and to begin equipping Tesla plugs, becoming the first European carmaker to access them. On June 30, Polar Star Automotive announced access to Tesla's electric vehicle charging standard (NACS).

According to incomplete statistics, since June, a total of 12 automakers, including Ford, Volkswagen, General Motors, Polar Star, Rivian, Volvo, Hyundai, Mercedes-Benz, Nissan, Fisker, Honda and Kia, have announced access to Tesla charging standards, covering traditional auto giants as well as new forces. The industry believes that Tesla, as the world's largest car company by market value, as the world's leading electric vehicle company, more and more mainstream brands accept Tesla charging interface standard, if not join, it will be isolated, and for electric vehicles connected to Tesla charging interface standard, the appeal to consumers will also be improved. Therefore, not surprisingly, more and more car companies will choose to access Tesla charging interface standards in the future, such as Renault, BMW, Stellantis Group, etc.

Tesla has almost become a competitor to global electric car companies. Why choose to cooperate with Tesla?

At present, in addition to Tesla NACS standard, the charging standards for electric vehicles in the global market also include CCS in Europe and America, CHAdeMO in Japan, GB/T in China, etc. However, Tesla has developed electric vehicles from the beginning, Tesla's NACS standard has become the largest market share in North America.

Compared with Tesla NACS standard, Tesla NACS charging plug size is smaller, weight is lighter, charging speed is twice that of CCS1, energy supplement efficiency is higher, while many European and American automobile enterprises are forced to use CCS1 standard, but in terms of the number of overcharging piles and charging experience of fast energy supplement, Tesla NACS lags behind Tesla NACS.

As charging stations and charging service companies cluster to support Tesla NACS standards, the number of charging stations covered is increasing. ChargePoint and Blink in the United States, Wallbox NV in Spain and Tritium, an Australia manufacturer of electric car charging equipment, have announced support for the NACS charging standard, and Electrify America, the second-largest market share in the United States, has joined the NACS program, with more than 850 charging stations and about 4000 fast-charging chargers in the United States and Canada.

It is understood that Tesla first opened its charging network in the Netherlands in 2021, and then expanded to Norway, France, Britain and other countries. In April, Tesla announced a pilot opening of its charging network in China, with the first pilot opening of 10 supercharging stations for 37 non-Tesla models.

Industry insiders believe that Tesla's open charging network is conducive to increasing the utilization rate of charging devices, thereby increasing revenue. Morgan Stanley predicts that Tesla's charging business will be valued at more than $100 billion assuming 30% electric vehicle penetration by 2030, 80% Tesla charging station share and 70% charging station profit margin. According to Piper Sandler &Co, Tesla will add about $3 billion in revenue each year by 2030 by charging other manufacturers 'electric vehicles.

In fact, Tesla's overcharging network is only a long way ahead in Europe and the United States, but in fact it does not have much advantage in the Chinese market, whether in charging power or in the popularization of charging facilities. However, it is worth considering that Tesla's opening of charging interfaces to global automobile enterprises can indeed strengthen its position in the electric automobile market, while Chinese automobile enterprises still have many problems in this respect, and good cooperation cannot be formed between automobile enterprises. As a result, the charging power of charging facilities cannot be used to the extreme, and restrictions may also be set on other brands. Therefore, for China, unified charging interface is also a key step.

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