A few days ago, pictures circulated on the Internet show that FAW Toyota's new domestic Prado will be officially listed in June 2024, with a price range expected to be 45-550000 yuan. However, the news is not from FAW Toyota official, the specific official news shall prevail. In addition, it is reported that the new domestic Prado is expected to be officially unveiled at the 2023 Guangzhou Auto Show.
The new Prado is based on the TNGA-F architecture, and the high-end non-load-bearing models of Toyota and Lexus are based on this platform, such as the new Lexus GX/LX, Toyota's new Sequoia / Sequoia / Landcool Luze, etc. The platform adopts non-load-bearing body structure, longitudinal engine layout, four-wheel drive distributor with torque amplification, and is equipped with Tolson central differential, which is characterized by lighter body weight, stronger rigidity and better off-road ability.
Judging from the new cars that have been unveiled before, the new Prado as a whole adopts a retro design style, which caters more to the aesthetic of current consumers than the previous generation of Prado, especially for young users who like personality. no doubt added more favor. Specifically, the new Prado will provide two designs, the black intake grille with the "TOYOTA" English LOGO logo in the center, and the rectangular headlamp group with the sturdy front enclosure below to enhance the visual impact of the front face. Another version of the front face replaced with round headlights, with the lower black front enclosure and lower guard plate, the overall design style is more retro, it is also a tribute to the classic FJ62.
In the rear part, the new car does not use the popular through taillight design, the square headlights on both sides still retain the original off-road flavor, and the rear Land Cruiser and Toyota logo are also designed in black. In addition, although the rear door of the trunk is opened up, the independently opened rear windshield is still retained, while the full-size spare tire is set at the back of the chassis.
In terms of interior decoration, the new Prado adopts a symmetrical layout, and the overall design is more hard and retro, it is equipped with a new multi-purpose steering wheel and a circular air conditioning outlet, and the 12.3-inch suspension central control screen (entry position 8 inches) will be equipped with Toyota's latest entertainment system. Below the shift lever area can be seen that it is equipped with electronic handbrake, automatic parking, rear axle differential lock and four-wheel drive system switch lever. It is worth mentioning that the new car will only offer a five-seat version and there will be no third row of seats.
On the power side, the new Prado offers a variety of power options, including 2.4T fuel power, 2.4t hybrid, 2.8t diesel, 2.8t diesel + 48V light hybrid and 2.7 liter powertrain. The new car will be the first to use a 2.4T hybrid system with an integrated maximum power of 243 kW, an integrated peak torque of 630 Nm and an 8-speed manual transmission. It is understood that the domestic is the first to introduce 2.4T turbocharged version, hybrid models will also be introduced, but still need to see the initial market response to the final decision.
Prado will return to Sichuan FAW Toyota after stopping production for three years, and the production plant will undergo a 10-month renovation. In other words, domestic Prado will be put into production in 2024, with a total investment of 586 million yuan. 36000 of the 100000 annual production capacity of Asian dragons will be transferred to the new Prado. It can be seen that Prado's initial production capacity is not high, with an annual production capacity of 36000 units, with an average monthly production capacity of only 3000 units. Once this classic model is replaced, supply may fall short of demand again, and price increases may occur again.
In the three years since Prado left China, the market has changed dramatically, and many Chinese brands have set their sights on this market. For example, the non-load-bearing SUV tank 500 with 3.0T V6 engine has attracted the attention of many people because of its good off-road quality, relatively people-friendly price and luxurious interior. And BYD, with its electric technology accumulation, is ready to enter the hard-line SUV market. In addition, Jiangling Ford will also introduce Bronco, which is more focused on horse herders and tanks, but it does give consumers more choices.
What are the prospects for Prado to reintroduce the Chinese market? It is estimated that the future will not be easy either. After all, it has been reduced to the stage of withdrawing from the Chinese market. Re-entering China confirms the importance of the Chinese market to Toyota on the one hand, and gives Toyota hope on the other hand because of the popularity of the off-road vehicle market. But in fact, in the face of the new energy changes that will be ushered in in the off-road vehicle market in the future, Prado still has many unknowns. After all, Lande Cool Luze, together with the door, has also announced electrification.
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