On November 6, according to media reports, a number of people close to Chery Jaguar Land Rover learned that Chery Jaguar Land Rover had begun a new round of layoffs in October. According to the above-mentioned person, the proportion of this round of layoffs is about 15%, 20%, involving product engineering, quality management, manufacturing, logistics and shipping management and other departments, and even factories are laying off staff. "the two workshops have been merged into one."
An employee inside Chery Jaguar Land Rover revealed that his first and second colleagues in his department had been laid off, feeling that "decision-makers misbehave and start with high performance." Not only those with good performance were not spared, several directors were laid off, and there were even more senior managers, he speculated, "even the director is unprepared, and only the VP level can get a little wind of it." It was also reported that Chery Jaguar Land Rover had already laid off outsourced staff at the beginning of this year, and the big layoffs affected more regular employees. Insiders revealed that layoffs began after the end of the National Day holiday, and their department leaders and R & D engineers were laid off after talking to HR on the same day and were compensated according to Ninten1 standards.
In response to the above news, Chery Jaguar Land Rover officials have not responded, whether the above news is true, need to be further verified by the authorities.
Chery Jaguar Land Rover Co., Ltd. was established in November 2012. it is the first Sino-British joint venture in China, which is jointly funded by Chery Automobile Co., Ltd., Jaguar Land Rover (China) Investment Co., Ltd., and Jaguar Land Rover Limited, with Chery holding 50%, according to Skyeye check. The two sides said that the joint venture produces and sells Jaguar-branded models, Land Rover-branded models and joint venture self-branded models tailored for the Chinese market.
According to the official website, Chery Jaguar Land Rover models currently on sale include the new range Rover Aurora L (and plug-in hybrid version), the new Land Rover Discovery Sports version (and plug-in hybrid version), Jaguar XFL, Jaguar XEL, Jaguar E-PACE and other models.
As one of the luxury brands, Chery Jaguar Land Rover is not satisfied in the Chinese market. According to the data, Chery Jaguar Land Rover sold 84000 vehicles in 2017, an increase of 35.2% over the same period last year, making it the world's largest car sales market. However, sales began to decline from 2017, with sales of 68000 vehicles, 53000 vehicles, 58000 vehicles and 54000 vehicles respectively from 2018 to 2021. Chery Jaguar Land Rover has also made a lot of efforts to save sluggish sales, including the "30% discount Leopard 20% discount Tiger" in 2018 and the "40% discount Leopard 30% discount Tiger" in 2019, but the results are not satisfactory.
Industry insiders said that Chery Jaguar Land Rover was exposed to layoffs may be related to its poor market sales performance. Chery Jaguar Land Rover sold 22007 vehicles from January to September, with an average monthly sales of just over 2, 000, compared with 28688 in 2022, according to retail data from the Federation of passengers. In terms of vehicle segments, from January to September 2023, the highest-selling model under Chery Jaguar Land Rover was the range Rover, with 10856, followed by the sports version, with 9812, while Jaguar XEL and Jaguar XFL had only 8372 and 8022, respectively.
Judging from the current sales situation of Chery Jaguar Land Rover, layoffs may also be helpless. Of course, the layoffs have not yet been officially responded to, and whether the layoffs are true remains to be confirmed by further official verification.
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