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Huawei has signed with Jianghuai and is developing a million-level MPV

2024-06-19 Update From: AutoBeta NAV: AutoBeta > News >


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Huawei smart car "moments" is about to expand, and another "world" brand is about to be born after the world of inquiry and wisdom.

On December 1, Jianghuai Automobile announced that it had signed an "Intelligent New Energy vehicle Cooperation Agreement" with Huawei Terminal Co., Ltd. Jianghuai Motors said that based on Huawei's smart car solution, the two sides will fully cooperate in product development, manufacturing, sales and service, and strive to build luxurious intelligent networked electric vehicles through continuous upgrading and iteration of cooperative models. to meet users' higher needs and expectations for smart cars.

In terms of product development, the product development of cooperative models is the overall responsibility of JAC Automobile, and the specific division of labor shall be subject to the relevant agreements signed between Huawei Terminal and / or affiliated companies and JAC Motors. In terms of manufacturing, Jianghuai Automobile is responsible for building a production base, providing users with all aspects of intelligent manufacturing solutions, and building advanced manufacturing capabilities with the help of Huawei's advantages in related fields, so as to achieve efficient delivery of cooperative models. In terms of sales services, JAC Motor agrees with Huawei or its third parties to provide exclusive sales services for cooperative models worldwide, including but not limited to marketing, sales, users and ecological operations. and work together to build a "user-centered" service system around cooperative models.

In the announcement, JAC did not disclose what category of models will be launched in cooperation with Huawei, but according to previous media reports, JAC and Huawei are working together to develop a million-dollar MPV model, which is expected to be in mass production in the second quarter of 2024, with a sales target of about 50, 000 units a year after its launch.

On November 26, Changan Automobile announced that it had signed a "Memorandum of Investment Cooperation" with Huawei Technology Co., Ltd. According to the announcement, after consultation between the two sides, Huawei intends to set up a company engaged in the research, design, production, sales and service of automotive intelligent systems and components solutions, and Changan Automobile plans to invest in the company and carry out strategic cooperation. the two sides jointly support the company to become an industry leader in automotive intelligent systems and components solutions based on China, facing the global and service industries.

The move is seen as a landmark move for Huawei's BU business to operate independently. Yu Chengdong, managing director of Huawei and chairman of BU, revealed at the 2023 Guangzhou Auto Show that there will be two "boundaries" after the world of inquiry and intelligence, from BAIC and Jianghuai. Huawei has issued an open invitation to Cyrus, Chery, Jianghuai and BAIC, and hopes that FAW of China will join us to create the leading and ultimate smart car solution products.

At present, there are three commercial models for Huawei BU to cooperate with car companies: Tier1 (traditional parts supplier model, which supplies intelligent parts for car companies), HI mode (Huawei Inside mode) and smart selection mode. At present, Changan Automobile is the only car company under Huawei HI mode. Changan Automobile cooperates with Huawei and Ningde era to build the Avita brand, and has launched two models, Avita 11 and Avita 12. Deep ties with Huawei is one of the main selling points of the Avita brand.

In contrast, the cooperation of smart car model is more in-depth, Huawei is not only deeply involved in product research and design, but also can make use of Huawei's channels for sales. Not long ago, Huawei renamed its smart car selection business to Hongmeng Zhihang. Members of its website include Wizhi and Zhi Jie, which shows the model M9 and Zhi Jie S7.

In the future, Huawei Smart car partners will also include Jianghuai and BAIC to build other "boundary" brands, but the specific names are not known at the moment. The Tramway report believes that the establishment of an ecological alliance can also flexibly deploy internal resources and play its own combination of punches according to local conditions. Most importantly, as long as the word Hongmeng is mentioned, consumers will think of Huawei, which can further strengthen the blessing of Huawei's brand effect on models, making it easier for consumers to form the perception that buying a 'boundary' model is tantamount to buying Huawei.

Yu Chengdong said, "China needs to build an electric intelligent open platform with the participation of the automobile industry and an open platform with 'locomotives'. At the same time, we will deepen cooperation with Changan, and at the same time, we will work together with more strategic partners to explore a new win-win model of opening up, and jointly seize the opportunity of the electrified and intelligent transformation of the automobile industry to realize the dream of the rise of China's automobile industry."

On December 1st, Huawei Hongmeng Zhihang released the sales figures of its AITO intersecting series models. Data show that a total of 18827 new cars were delivered by AITO in November, of which 15242 were delivered by the M7.

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