Song L, known as the "most beautiful BYD", finally went on sale on December 15, with a total of five models with a price range of 18.98-249800 yuan. It is understood that the BYD Song L positioning medium sedan SUV, based on e-platform 3.0, will become the third model of the BYD dynasty Netsong family, and the other two models are Song Pro DM-i and Song MAX DM-i.
In terms of appearance, BYD Song L adopts the new generation of "avant-garde Longyan Aesthetics" design language, the front lines are more aggressive, the two dragon teeth next to the front grille are prominent and domineering, and the sharp headlight group is connected to the grill. the front enclosure is equipped with a trapezoidal heat sink, and the details on both sides can also highlight the sense of movement.
As a sedan SUV, Song L has a low body posture, a suspended roof, hidden door handles and rimless doors, and large red caliper rims to show a sense of movement. In terms of size, the length, width and height of BYD Song L is 4840/1950/1560mm, and the wheelbase is 2930mm, which is larger than Song PLUS and Song Pro, and the overall size is similar to that of Tang Dynasty. In the rear part, the overall design of Song L is very compact, equipped with through-type lights, three-dimensional Chinese knot style taillights are used on both sides, and the high brake lights with vertical layout are retained. At the same time, Song L will also be equipped with active electric lift tail, active intake grille, suspension spoiler and so on.
In terms of interior decoration, the overall design style of BYD Song L is different from other Song family models on sale, its interior design uses a relatively simple style, does not have too much tedious design, and is more like a model facing the international market. A large number of sports materials are used in the car, which has a strong visual impact, and frameless doors are introduced at the same time. The new car provides a flat-bottomed multi-function steering wheel, and the handheld area is covered with seat homochromatic leather material. The 10.25-inch full LCD dashboard and 15.6-inch central control screen are still BYD's classic styling, which are BYD's unique design elements and equipped with the latest DiLink intelligent Internet connection system. The shape of the shift lever is more compact and exquisite, and the arrangement of the keys around it has a stronger sense of integrity. The car air outlet uses a longitudinal design, the front end of the sub-dashboard is also equipped with a mobile phone wireless charging panel, and the lower part also provides storage space. In addition, the new car is also equipped with a panoramic canopy, and there is good storage space in both front and rear compartments.
In terms of power, according to the previous information from the Ministry of Industry and Information Technology, it will provide single-motor and dual-motor versions, with front and rear motors in the four-wheel drive version, with a maximum power of 150,230kW respectively, and a single motor version with a maximum power of 230kW. According to the purchase tax exemption catalogue information, its CLTC mode pure electricity life 550km, 602km, 662km. In addition, the car will use front double fork arms, rear five-link independent suspension, Yunyi-C chassis system, iTAC intelligent torque control system and so on.
In the dynasty net, the Song family is the most popular product of BYD. In line with the idea of having many sons and being easy to fight, the Song family currently includes Song PLUS and Song MAX models, covering two categories: SUV and MPV, while Song Pro belongs to Ocean net. Retail data show that the BYD brand sold 2.2898 million vehicles in the first 11 months of 2023, including 345800 for Song PLUS New Energy and 181900 for Song Pro New Energy.
As a sedan SUV, the overall price of Song L is similar to that of Tang. At present, the price range of 2024 Tang New Energy is 24.98-309800 yuan, but compared with Tang New Energy, the overall design style of Song L is more novel and easier to be pursued by young consumers.
In terms of competitive products, as a 200000 yuan pure electric SUV, Song L's most direct competitor is Tesla Model Y, which has sold a total of 396300 vehicles in the first 11 months of the Chinese market, making it the best-selling model in China. Tesla is expected to launch a new Model Y next year, when the performance-to-price ratio of Model Y will be improved. In addition, the newly launched Xiaopeng G6 is also its potential competitor, which has become the main sales force of Xiaopeng cars.
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