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Media faces a fine of 3 million for leaking Xiaomi cars.

2024-07-14 Update From: AutoBeta NAV: AutoBeta > News >


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Recently, some media reported that the scene photos of Xiaomi cars appeared on the network, suspected to be caused by media leaks. In this regard, Xiaomi car-related sources responded to the media that it has locked the leaked media and will be held accountable according to the signed "confidentiality commitment letter". The amount of the confidentiality agreement signed is 3 million yuan, which means that the media may be claimed for 3 million yuan.

Since Lei Jun announced Xiaomi's entry into the smart car industry, Xiaomi's car-building progress has been closely watched by the market. It is worth mentioning that this is not the first time Xiaomi has suffered a leak.

In February this year, due to the leakage of Xiaomi's car design draft, Xiaomi announced the outcome of the incident. The partner involved was awarded 1 million yuan in financial compensation, and the whistleblower was also dealt with. The cause of the incident was that Xiaomi Automobile partner Beijing Molding Technology Co., Ltd. leaked the early design of the car's front and rear bumper due to poor management of its downstream suppliers. In this regard, Xiaomi Group has seriously dealt with the partners involved in the matter according to the confidentiality Agreement, and the results of the punishment are as follows: 1. A financial compensation of 1 million yuan shall be imposed in accordance with the confidentiality Agreement; 2. Instruct it to strengthen the information security management of the downstream suppliers and seriously deal with the perpetrators of the leaks; 3. Instruct the supplier to formulate a detailed rectification plan and comprehensively upgrade the confidentiality measures. In the announcement, Xiaomi stressed that Xiaomi Group has zero tolerance for leaks. All supplier partners must carefully implement the confidentiality Agreement. It is understood that a certain Beijing Molding Technology Co., Ltd., which is mentioned in Xiaomi's internal bulletin, is Beijing BAIC Molding Technology Co., Ltd., but it does not directly represent BAIC Group, but is only a joint venture subsidiary of BAIC Group. mainly provide bumper-based automotive exterior system parts for automobile manufacturers in Beijing.

According to the latest report, the car involved in the leak is Xiaomi SU7, the first car to be built for Xiaomi, which involves static espionage photos of Xiaomi SU7. At present, the first model of Xiaomi car has appeared in the declaration catalogue of the Ministry of Industry and Information Technology. The declaration chart shows that the first model of Xiaomi car is a pure electric sedan, the models are SU7 and SU7 Max. In terms of appearance, the overall design language of Xiaomi SU7 is very concise and dynamic, the body profile is similar to Porsche Taycan, using slip-back styling design, its direct use of Xiaomi car logo. In the rear part, the millet SU7 uses through-type taillight group modeling, the rear logo is "xiaomi" pinyin style, the lower left corner is the "Beijing Xiaomi" logo, and the lower right corner is the "SU7" logo, which also means that Beijing Automobile Group off-road vehicle Co., Ltd. has become the OEM of Xiaomi Automobile, the former is a wholly-owned subsidiary of Beijing Automobile Group Co., Ltd., and the actual control is Beijing SASAC.

According to the Xiaomi car manufacturing plan, the Xiaomi automobile project will build Xiaomi automobile headquarters, sales headquarters and R & D headquarters, and will build a vehicle factory with an annual production capacity of 300000 vehicles in two phases, of which the first and second phases will have a production capacity of 150000 vehicles respectively.

According to the plan, Xiaomi has planned three models of cars, which will be released one after another within three years. It is understood that two of the three models will be pure electric models, the internal code is "Modena", "Le Mans", the other will be a hybrid model, the internal code name is "Kunlun". The industry speculates that the model codenamed "Kunlun" may be equipped with an extended range system. However, this is only speculation, and whether this is the case in the end will not be confirmed until further official announcement.

As for when the first model will be mass produced? According to the latest report, the new car may be unveiled on December 28, but as of press time, officials have not yet responded to the news. However, there were earlier media reports that Xiaomi's first car had entered the fifth stage of production line verification (PT5) at the Yizhuang factory in Beijing, which will complete its target of loading 300 vehicles in December, a several-fold increase from November. However, the above report pointed out that this does not mean that the new car will be mass produced in December, and the production node will not be earlier than the first quarter of 2024 in order to supply terminal display needs. Lei Jun had previously posted on Weibo: "Xiaomi car is progressing very smoothly and will be officially launched in the first half of next year." when the time is right, I will focus on reporting to you. "

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