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Up to 30,000 yuan, Euler's "price reduction" promotion

2024-04-24 Update From: AutoBeta NAV: AutoBeta > News >

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AutoBeta(AutoBeta.net)03/03 Report--

On January 4th, the Euler brand of Great Wall announced that it would enjoy a huge official cash benefit of up to 30000 yuan for all its models.

According to the breakdown, if you pick up the car before January 1 to February 29, you can enjoy 30, 000 yuan cash relief and 3000 yuan insurance subsidy for the purchase of lightning cats, and provide a variety of benefits; from January 1 to February 8, you can buy Ola good cat and good cat GT Mulan version models with a maximum cash discount of 22000 yuan (20, 000 yuan for honor type) and 3000 yuan insurance subsidy, and provide a variety of benefits The purchase of Euler ballet cats from January 1 to January 31 provides free basic traffic for life, free entertainment flow for 2 years, lifetime warranty for Sandian (the first individual non-operating car owner), 4-year or 150000 km warranty for the whole vehicle, and a gift of original charging piles, that is to say, ballet cat models do not offer cash discounts.

Euler, the only pure electric brand owned by Great Wall, was officially defined as a "more womanly new energy car" when it was launched in August 2018. the first model, the Euler iQ, went on sale in August 2018, when it sold for Rmb8.98-105800. The second production car, Euler R1, went on sale in December 2018, with a price of 5.98-77800 yuan at that time. In July 2020, the third production car, Euler White Cat, went on sale at a price of 7.58-88800 yuan. In order to improve the product camp, Euler R1 changed its name to Euler Black Cat and went on the market on July 24, 2020, with a price of 6.98-84800 yuan at that time. In November 2020, the fourth production car, Ola good Cat, sold for 10.39-143900 yuan at that time, making it the most expensive model under Euler's brand.

Due to cost pressure, the sale of Euler black cats and Euler white cats was suspended in February 2022. It should be noted that before this, Euler mainly relied on black cat and white cat two low-cost models in the market to win the favor of many female car owners. After the two models were discontinued, Euler cats became the main source of sales under the Euler brand. Since then, the Euler brand has launched Lightning Cat and Ballet Cat models, which are different from the previous female models, which are designed with more personality, and it is believed that Euler intends to tear off the "female label".

So far, the models on sale under the Euler brand include Euler Cat (129800-165800 yuan), GT Mulan version (143800-153800 yuan), Lightning Cat (189800-269,800 yuan) and Ballet Cat (149,800-179,800 yuan). According to official figures, Great Wall car sales totaled 1230704 units in 2023, an increase of 15.29 percent over the same period last year. Among them, Euler brand sales of 108518 vehicles, up 4.35% year-on-year, accounting for 8.82% of the total sales.

After entering 2024, a number of car companies have introduced preferential policies to promote consumption. On January 1, Audi A8L reduced its price by 40, 000 yuan, and five models were on sale after adjustment, with a price range of 78. 98 yuan to 1.9548 million yuan. On the same day, the official guidance price of the whole series of models was reduced by 10, 000 yuan, and the adjusted price range was 24. 79-302900 yuan. In addition, if you buy a car before January 31, 2024, you can enjoy 10,000 yuan of fuel car coupons, up to 8000 yuan of replacement subsidy and 10,000 yuan of financial subsidy. In addition, Tesla has also introduced time-limited benefits, with an insurance subsidy of 6000 yuan for Model 3 rear drive cars, and up to 22000 for Model 3 rear drive cars before the end of January. At present, the price of the Model 3 rear-drive version starts at 261400 yuan, while the car pick-up starts at 255400 yuan before the end of January. At the same time, Tesla has also launched the "New year's low interest Financial Policy", which can save up to 23000 yuan for the purchase of Model 3max Y; before the end of January, the annual rate for Model 3Universe is as low as 1.99%; and before the end of March, the annual rate for Model SameX is 2.5%.

Euler launched the time-limited car purchase activity may also be to promote sales growth, it is undeniable that "price reduction" can indeed enable car companies to achieve short-term sales growth, but can not become a magic weapon for car companies to target long-term sales growth. From the consumer's point of view, the lower the car price, the better. At the same time, it can also encourage car companies to provide more cost-effective products. However, for the entire auto market, price war is not a long-term solution. Although price cuts can stimulate car sales and ease inventory pressure in the industry, frequent "price wars" will also squeeze the profit space of enterprises.

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