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On January 7, Dongfeng Nano 01, the first model of Dongfeng Nano brand, was officially launched. The new car has launched a total of 6 models with a price range of 7.48-104800 yuan.

Dongfeng Nano 01 is the first model based on Dongfeng S3 platform, which is a new energy architecture platform independently developed by Dongfeng Company, focusing on the pure electric small car market. Considering the positioning and price of the new car, the new car will compete with models such as BYD Seagull and Wuling colorful fruit after its launch.

In terms of appearance, the shape of the new car is round and plump, with a closed grille design on the front face and a penetrating light group on both sides, and the outer LED light belt has a very high degree of recognition after lighting. The trapezoidal grille is used in the lower surround, and the design of the fog lamp area on both sides also echoes with the headlamp group, and the overall sense of science and technology is full.

On the side of the body, the lines of the new car are smooth, the roof creates a suspended visual effect, and adopts a different color design from the body. In addition, the new car is also equipped with hidden door handles and frameless door design, the charging interface is located on the right front fender, and a decorative panel is designed under the door panel, which is matched with the lower five-spoke shaped rims to enhance the visual hierarchy of the vehicle. In the rear part, the taillights of the new car are small and connected by a black decorative panel, and in the middle is the letter LOGO of the nano-brand "NAMMI" to further enhance the recognition of the vehicle.

In terms of size, the length, width and height of the new car are 4030/1810/1570mm and the wheelbase is 2650mm. For comparison, the length, width and height of BYD dolphins are 4125/1770/1570mm and the wheelbase is 2700mm, while the length, width and height of Wuling colorful fruit are 3950/1708/1580mm and 2560mm respectively. In comparison, the new car is slightly better in height, but its body length and wheelbase are not as good as dolphins. As for Wuling colorful fruit, except for its height, the new car is better than its competitor Wuling colorful fruit.

In the interior part, the overall shape of the new car is simple, using a symmetrical layout and using a large number of diamond patterns in the car to enhance the texture of the vehicle. The new car is equipped with a 5-inch LCD dashboard and a 12.8-inch suspended central control screen. The car-computer system supports mobile phone interconnection, car networking, OTA upgrade and other functions. In addition, the new car is also equipped with a double-spoke steering wheel, which brings a good sense of technology.

In terms of power, the new car is equipped with a front single motor drive, with a maximum power of 95 horsepower, a peak torque of 160N ·m, a maximum speed of 140km/h, and two versions of CLTC pure electric mileage 330km and 430km.

Dongfeng Nano is a new brand of Dongfeng Company, which focuses on the small electric car market. It was launched on August 23, 2023. Nano 01 is the first model of the Dongfeng Nano brand. In fact, Dongfeng Motor launched the Dongfeng Nano brand, which focuses on the small tram market, to fill this market gap. As an important new energy vehicle platform implemented by Dongfeng Group, Dongfeng Nano shoulders the important mission of producing and selling 1 million new energy vehicles during the 14th five-year Plan period. According to the plan, Dongfeng Nano will launch 1-2 new models a year, with a goal of selling more than 400000 vehicles by 2025.

At present, many car companies are laying out a small pure electricity market. Including BYD dolphin (price range is 11.68-139800 yuan), BYD seagull (price range is 7.38-89800 yuan), Wuling colorful fruit (price range is 5.98-88800 yuan), Nezhu V (price range is 7.39-103800 yuan), Ola good cat (price range is 12.98-165800 yuan) are all hot models on the market. In the highly competitive small pure electricity market, it is worth thinking about how Dongfeng Nano can get a piece of the pie in this market segment.

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