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Lei Jun: Xiaomi car is equivalent to the performance of two or three million luxury cars.

2024-04-24 Update From: AutoBeta NAV: AutoBeta > News >


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Recently, Xiaomi founder Lei Jun revealed in a CCTV financial interview: Xiaomi's first model may be a little expensive, equivalent to the performance of two or three million luxury cars! At the same time, Lei Jun also reiterated that the pricing of Xiaomi's first model will not be 99000 yuan, 149000 yuan and 199000 yuan. It said that these prices are a joke, the pricing will be a little expensive, and the final price will be announced at Xiaomi's official product launch.

Lei Jun said that the performance of Xiaomi SU7 is equivalent to two or three million luxury cars, which has also triggered a heated discussion among netizens on the Internet. Some netizens commented: cars rely on strength and word of mouth, saying that those are useless! Another netizen said: believe in Mr. Lei, believe in Xiaomi, about 300000 will support one! It is hoped that more science and technology enterprises in China will develop and grow and jointly enhance the global competitiveness of Chinese science and technology enterprises!

However, some netizens pointed out: according to the news disclosed by General Lei before, the price of this car will be less than 500000, but it is a bit expensive, obviously more than 200000. However, considering that Xiaomi has just entered the market to build a car, selling the car is very expensive, I am afraid it is not too realistic, so, combining these factors, I feel that its price range may be in the range of 300000 to 400000.

Relevant data show that: Xiaomi SU7 is Xiaomi's first model, and the new car is positioned as a "C-class high-performance eco-tech car" and will be launched in the first half of 2024. As for the evaluation of the new car, Lei Jun once said: "Xiaomi car has a performance index that is not inferior to Tesla Model S, and the three major indicators of 0-100km/h acceleration, 100km/h-0 braking distance and top speed are not lagging behind. As for competitors, the new car does not have accurate calibrating vehicles, and it is expected to be comparable to Porsche Taycan Turbo in driving and other mechanical qualities, and Tesla Model S in intelligence.

As the first model of Xiaomi car, the pricing of Xiaomi SU7 has attracted a lot of attention. Recently, there are many versions of the price of Xiaomi SU7 on the market, but Wang Hua, general manager of the public relations department of Xiaomi Group, has also issued many articles to refute rumors about the price on the market. Wang Hua said: "until the end of the official launch of Xiaomi car products, all the information and posters with the version and price of Xiaomi cars are fake!" There can be no price and policy before the official release, do not believe the so-called insider rumors, no one knows the real price, or even the official release time, because everything has not yet been determined. How to evaluate whether the pricing poster you see is real? It's very simple to see if the official account of Xiaomi car has been sent, and see if I have sent it. "

Although there is no clear explanation on the price of Xiaomi SU7, it can be speculated from Lei Jun's information and official information that the price of Xiaomi SU7 will not be very low. However, according to a survey data released earlier by Lei Jun, most netizens want the price of Xiaomi's first model to be less than 150000 yuan. If Xiaomi SU7's first model is priced at more than 150000, it may also have an impact on sales. Of course, Xiaomi has a strong customer base, there will always be some customers will pay the bill, but it is important to know that Xiaomi took the route of performance-to-price ratio, and most users pursue price and practical benefits. Therefore, if the subsequent listing of Xiaomi SU7 wants to open the market quickly, it needs to meet the leading configuration and the right price in order to be a blockbuster.

It is worth noting that in this financial interview with CCTV, Lei Jun also responded to the topic that Xiaomi was late in building a car, saying: "there is the advantage of being late, there is an advantage of backwardness." Xiaomi has grown from small to big, and it is believed that Xiaomi will eventually win in the highly competitive automobile field.

In addition, Lei Jun also said, for example: new energy vehicles have developed very rapidly in technology over the past decade, and the supply chain and parts level of the vehicles have also improved rapidly. Xiaomi has taken the baton and pushed forward on the basis of the entire Chinese industry. Smart electric vehicles may end up being the same as consumer electronics and software, which are winner-takes-all. If you don't make it to the top five of global sales, you may not be able to survive, which is why the entire board of directors approved a $10 billion investment in car construction.

Lei Jun hopes that Xiaomi can become one of the top five car factories in the world! Such ambition also makes people inside and outside the industry look forward to the pricing and market of the first model of Xiaomi car. In the end, whether Xiaomi's first model can become famous in the market remains to be verified in the follow-up time.

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