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The new car plan of Changan Mazda has been exposed!

2024-07-14 Update From: AutoBeta NAV: AutoBeta > News >

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AutoBeta(AutoBeta.net)03/03 Report--

A few days ago, the new car plan of Changan Mazda was exposed on the Internet. It is understood that this year, Changan Mazda will launch BEV+REEV (pure electricity + extended range) new energy models to enter the domestic new energy market; after 2024, new products will be put on the market every year, so as to reverse its slow launch of new models for many years.

According to the pictures posted online, Changan Mazda will launch two new models codenamed J90A and J90A-REEV in 2024, two new cars codenamed J90K and J90K-REEV in 2025, and NEW SUV and NEW CAR in 2026.

As one of the Japanese automakers, unlike Toyota and Honda, the niche Mazda does not have a high sense of existence in China, especially since FAW Mazda announced its withdrawal. Mazda mainly relies on Changan Mazda in the Chinese market.

According to the official website, Changan Mazda currently sells models including CX-8, CX-5, CX-4, CX-30, CX-50, as well as Atez and Uncaila. Although Changan Mazda's products are not small, in fact, most of the models are in a state of suspension of production and sale, including CX-4 and Attaz, and the only one with good sales performance is Anksera.

Retail figures show that Changan Mazda sold 88564 vehicles in 2023, compared with 92748 in 2022. Among the subdivided models, the model with the highest sales volume was Onksera, which accounted for 55.80% of total sales, accounting for 55.80% of the total sales, followed by Tencent CXmuri 5 and CX-50, with sales of 17884 and 10265 respectively. The rest of the models were mediocre, such as CX-4 's annual sales of 3908, Atez's 3438, CX-30 's 2685 and CX-30 EV's 185.

However, despite its unimpressive performance in China, Changan Mazda still does not intend to give up the market, but will make great efforts to distribute it. In April last year, Mazda China announced its transformation strategy and goal vision in the electrified era and established a new cooperation model with Changan Automobile. According to the plan, the transformation strategy of Mazda's electrified era will be carried out in three steps: from 2022 to 2024, the development oriented to the electrified era will be strengthened; from 2025 to 2027, the development of battery technology will be strengthened and the pure electric models will be first put into the Chinese market; and from 2028 to 2030, pure electric vehicles will be formally introduced to transition to the electrified era.

In July of the same year, Masahiro Moro, CEO of Mazda, said in an interview that due to the fierce competition in China's electric car market, Mazda's business in China may be difficult and its strategy in China needs to be overhauled. Mr Mao said Mazda's operations in the world's largest car market would become more and more difficult in the next year to 18 months. "production is low, but profit pressure is increasing."

However, as far as the current market is concerned, Changan Mazda is still in a very passive situation, and it is extremely difficult to rely on Onksera alone to achieve sales growth. this also means that Changan Mazda is in urgent need of a popular model to save sales.

The president of Changan Mazda Automobile Co., Ltd. has previously said: "China is the most important overseas market for Mazda, and Mazda will continue to dig deep." From the analysis of the exposed new car plan, Changan Mazda will develop the new energy market. For Changan Mazda, which already has low fuel vehicle sales, it may be a better choice to comply with the development of the market and achieve electric transformation.

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