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On April 30, the Pentium pony, a brand new model of FAW Pentium, began its pre-sale. The new car has launched a total of three models with a pre-price range of 28900-34900 yuan.

The new car positioning pure electric mini car, using 3-door 4-seat hatchback, power equipped with 20kW permanent magnet synchronous motor, is expected to compete with Hongguang MINIEV, Changan Lumin and other micro electric cars. For comparison, the price range of Hongguang MINIEV is 3.28-99900 yuan.

In terms of appearance, the overall shape of the new car is round and cute, and the front face adopts the now popular closed grille design, with a huge car logo LOGO logo in the middle, fillet shaped light groups on both sides, halogen headlights and LED turn lights as standard, and decorated with different colors, which makes the whole extremely visual impact. On the side of the car body, the new car is small in shape, and provides six body color options of lime, cherry, grape, blueberry, litchi and pearl litchi, adding a lot of fashion to the new car. In terms of size, the length, width and height of the new car are 3000/1510/1630mm and the wheelbase is 1953mm. For comparison, the Wuling Hongguang MINIEV basic model has a length, width and height of 2920/1493/1621mm and a wheelbase of 1940. By contrast, the new car surpasses the Wuling Hongguang MINIEV in all sizes. In the rear part, the rear lights of the new car are consistent with the front face, forming the echo effect before and after lighting, and the recognition degree is higher after lighting. In addition, the small size spoiler design is adopted at the top of the rear part of the new car, which further enhances the young fashion sense of the whole car.

Interior part, the new car interior is relatively simple, providing Tiffany green, cherry powder, glass blue, clear sky blue, time gold five kinds of interior color options. The center console uses a large number of straight lines, and the overall layout is relatively fashionable. The car is equipped with flat-bottomed steering wheel, liquid crystal instrument, knob shift, two-color seat, penetrating air conditioning outlet and so on. In addition, all the new cars are equipped with main driver airbags and front and rear seat belts. In the seat layout, the new car adopts the layout of three doors and four seats.

In terms of power, the new car is equipped with a single rear motor, with a maximum power of 20 kilowatts and a maximum torque of 85 Nm. The battery is equipped with three capacity battery packs of 9.4kWh, 9.98kWh and 13.9kWh. The pure electric range under CLTC condition is 122km and 170km.

The Pentium brand was founded on May 18, 2006. it mainly produces SUV and car models, including Pentium B70, Pentium T77, Pentium T55, Pentium T33, Pentium T99, Pentium T99 and Pentium B70S. In 2018, FAW Pentium released a new brand strategy and released the first model of the "T" series, the T77. The new internal and external design of this model was refreshing to the outside world, and it was sought after by the market at the initial stage of listing. Sales, which were supposed to easily exceed 10,000, then fell all the way. Data show that FAW Pentium accumulated sales of 120500 vehicles in 2019, an increase of 33% over the same period last year, but not for long. In the following years, FAW Pentium sales continued to decline, and FAW Pentium set an annual sales target of 200000 vehicles in 2020. the cumulative sales for that year was only 80100, a far cry from the target.

In May 2021, FAW Pentium released a new brand strategy and created a new Pentium brand logo-the new "window of the World" brand LOGO. Although "changing the logo" to some extent means breaking the past, the new brand image can not improve its sales either. Data show that FAW Pentium's cumulative sales are only 57773 in 2021, 85256 in 2023 and 19923 in January-March this year. FAW Pentium still has a long way to go in the future.

This Pentium pony positioning pure electric minicar is a brand-new model under FAW Pentium. It should be noted that the current pure electric minicar market is particularly competitive, such as Hongguang MINIEV, BYD dolphin / seagull, Wuling colorful fruit, Nezha V, Ola good cat, Chery QQ ice cream and so on are all hot models in the market. As a new car that also locates the minicar, the Pentium pony is well-behaved in design, basically catering to the aesthetics of most consumers, which also means that the pricing of the new car is very crucial. as for the follow-up new car and the above-mentioned models to seize the market, it is worth thinking about.

Retail data show that from January to March this year, the cumulative sales of Hongguang MINIEV, Changan Lumin and Geely Panda were 44215, 32112 and 23898 respectively.

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