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Nashi Automobile CEO: regret the conservative sales forecast of Nashi L

2024-06-25 Update From: AutoBeta NAV: AutoBeta > News >


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Zhang Yong, CEO of Nashi Automobile, posted on Weibo on the evening of May 20: "now I regret that the sales forecast for Nashi L is conservative, and the prediction of the model variety and structure is also inaccurate. The current delivery is too slow. I'm sorry to all the customers. The brothers of the mass production system are all working hard on the front line, and delivery will be speeded up after the 25th."

On April 22nd, the Nezha L extended-range model was officially launched. The new car has launched a total of four models with a price range of 129900-159900 yuan. Two days later, Zhang Yong said on Weibo that the final data of Naxi L was issued later, and made several explanations, including the listing of 1 and L was the most popular car in the market after the launch of our new car. 2, dealers and prospective car owners, almost one-sided praise. 3. At present, the biggest problem is that the speed of production and delivery is a bit slow. It usually takes a process to pull out new cars. By the end of this month, the exhibition and test driving of 400 dealerships will all be in place. Next month, the production target is 6000 units. 4. I expect that the car will be well marketed in the future, and there is a high probability that monthly sales will hit "a small goal". On April 25, Zhang Yong announced that the cumulative order of Nezhong L exceeded 10,000 after 72 hours on the market.

As an extended version of the model, the Nafai L is based on Shanhai 2.0 platform, positioning medium-sized new energy SUV, length, width and height is 4770/1900/1660mm, wheelbase is 2810mm, using five-seat layout. On the power side, the extended range version is equipped with 1.5L four-cylinder extended range system, the maximum generating power is greater than 60kW, the maximum power of the driving motor is 170kW, the peak torque is 310N ·m, it matches 30kWh or 40kWh lithium iron phosphate battery pack, and the pure electric mileage under CLTC condition can reach 220km or 310km. In terms of positioning and price, the new car mainly competes with zero run C10 and BYD Song PLUS in the car market.

According to the plan, the global sales target of Naha in 2024 is 300000, of which 200000 are domestic and 100000 are overseas, and Nashi L bears the important task of carrying volume as a new car. According to Zhang Yong, the delivery speed of Nezhan L will be accelerated from May 25, and it remains to be seen whether the car can become the "fire captain" of Nezha cars.

Zhang Yong, CEO of Nezhong Automobile, an electric vehicle brand owned by Hezhong New Energy, posted a video on Douyin platform to respond to the renaming of Naha Automobile. Zhang Yong said that the brand name is very good, very personalized, but not well run, and revealed that the company is prepared to conduct research to collect public opinions on whether to change the name, as well as the specific direction of the name and the models involved. At the same time, it mentioned the proposal put forward by Zhou Hongyi, founder of 360 Group, at the Beijing auto show that it could be renamed "United crowd". Yesterday, Zhang Yong posted on Weibo: "'Nezha' is a good brand name!" however, many netizens in the Weibo message area commented: "is it too late to discuss the name now? it's not necessary," and "the word is really not important, someone will speak for you when the product power comes up."

So far, its models for sale include Nezha U (11.88-206800 yuan), Negro V (7.39-103800 yuan), Negro S (15.48-224800 yuan) and Negro GT (18.88-226800 yuan). The price of the products is basically in the range of 7.39-220000 yuan, mainly low-end models.

Data show that Naha car is the top seller of the new car-building forces in 2022, with a total delivery of 152073 cars, becoming the dark horse of the new car-building forces. But 2023 is a different story, when Naha delivered a total of 127496 new cars, down 16.16% from a year earlier, while its annual sales target is 250000, with a target completion rate of only 51%. In this regard, Zhang Yong, co-founder of Naha Automobile and CEO, conducted a series of summaries and self-criticism.

However, under a series of measures, there is no obvious look in the sales of Nashi cars. Data show that in April this year, Nahu delivered 9017 vehicles, down 18.62% from the same period last year, and decreased for three consecutive months compared with the same period last year. From January to April, Nahu delivered a total of 33451 vehicles, down 10.21% from the same period last year.

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