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Audi will stop production of its compact sports car TT and build it into a luxury electrified sports brand.

2024-11-01 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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AutoBeta(AutoBeta.net)05/24 Report--

Audi said it would no longer produce a TT sports car and replace it with an electric car as part of a plan to overtake Tesla to become a leading maker of luxury electric cars, foreign media reported. There is no detailed description of the new car in the report.

Audi unveiled the concept model of the compact sports car TT at the Geneva Motor Show in 1998 and officially produced it in 1999. Thanks to the streamlined design that changed Audi's design language at that time, TT captured countless fans.

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Audi outlined a strategy focused on sustainability at its annual meeting on Thursday, including 20 battery-powered models. Audi said that by 2025, its product portfolio will include more than 30 models with electric transmission, 20 of which are all-electric models. In the future, Audi will use more electric models to replace existing fuel models, and ensure that these cars will have the driving experience of fuel cars.

"in the medium term, we want to have the most powerful electric models among our quality competitors," said Bram Scott, chief executive. In the next generation of A8 models, pure electric models will be launched. At the same time, Scott is also skeptical of the existing R8 model, believing that the V10 engine used in the R8 will cause a difference in brand positioning.

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Audi hopes to sell 1 million all-electric models in 2025 and hopes electric vehicles will account for 40 per cent of total sales, up from 1/3. The new e-tronSUV, launched in Europe in March, will be the first step in Audi's electrification plan.

Audi hopes to reduce the use of non-renewable resources, such as coal in the production process, and recycle waste from other production. It is hoped that factories in Germany, Hungary and Mexico will be carbon neutral by 2025. This means that Audi's entire supply industry chain will achieve sustainable development.

"better carbon dioxide performance will be taken into account by its suppliers," Scott said. Audi is the first German car company to put sustainable development into its corporate strategy, while Volkswagen, Mercedes-Benz and BMW are gradually incorporating the concept of sustainable development into their business strategy.

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