AutoBeta(AutoBeta.net)08/10 Report--

On August 9, the Federation released the July comprehensive sales ranking report, and the top 15 sales rankings of automobile manufacturers were officially confirmed. In July, the data showed that the sales volume of passenger cars reached 1.485 million vehicles, down 5.0% year-on-year and 15.9% month-on-month in June. The overdraft effect brought by centralized inventory clearance in June was obvious; the cumulative sales volume of passenger cars from January to July reached 11.440 million vehicles, down 8.8% year-on-year.

According to the retail sales volume statistics of the association, FAW-Volkswagen, SAIC Volkswagen and SAIC GM ranked in the top three in comprehensive sales volume respectively. Only Geely, the independent brand, entered the top ten, Chang 'an Great Wall fell out of the top ten, and five Japanese automobile enterprises were replaced. In addition, Beijing Mercedes-Benz, Dongfeng Honda and GAC Toyota are the top three manufacturers with the highest sales growth rate this month.

The three giants of joint venture automobile enterprises still occupy a considerable market share, even if the overall market is cold, but their volume still occupies an absolute advantage. The sales volume of North and South Volkswagen is very close. FAW-Volkswagen realized proportional growth in July due to the launch of SUV products and the recovery of Audi brand sales volume, among which Audi sold 56223 new cars in July, with a year-on-year growth of 6.1%. With Jetta brand independent and impact low-end car market, FAW-Volkswagen will also have a richer product line, which is worth looking forward to in terms of sales volume.

In contrast, SAIC Volkswagen performed poorly. With the help of Lavida, SAIC Volkswagen has been superior to FAW-Volkswagen in the past, but this advantage has been covered under the downward trend of the market. The launch of new products of SAIC Volkswagen has not fully opened the market, and the Skoda brand continues to shrink, which is a dangerous signal that SAIC Volkswagen sales continue to decline. From January to July this year, SAIC Volkswagen accumulated sales of 1.035 million vehicles, down 8.1% year-on-year.

The sales volume and ranking of SAIC GM fluctuated greatly. Thanks to the sharp price reduction and inventory clearance, the sales volume recovered in June and the ranking also recovered to the third place. In July after the completion of the switch of National VI, the terminal preference was tightened, and SAIC GM declined again, and the decline has narrowed. 1-7 SAIC GM's sales fell 12.1 percent year-on-year to 869401 vehicles in June.

In view of the popularity of three-cylinder power, Buick and Chevrolet suffered heavy losses. Subsequently, SAIC GM launched an eight-year or 160,000-kilometer warranty plan for small-displacement powertrain, coupled with Cadillac's steady performance, sales recovered steadily in recent months. SAIC GM continues to overdraw "price for volume", and the challenges faced in the second half of the year are still great.

Geely Automobile is the only independent brand manufacturer to maintain the top ten rankings, but sales continue to decline sharply. Geely officially announced that the wholesale sales volume in July was 91375 vehicles, while the domestic terminal retail sales volume was 87386 vehicles according to the statistics of the association. The difference between the two was not significant, and the year-on-year decline was about 25%. Geely has launched a number of brand-new segments this year, but sales are still low, reflecting on the one hand the cold market and intensified competition from independent brands, and on the other hand the decline in product strength of Geely's main sales models has led to a continued decline in sales.

In July, Great Wall Motor and Chang 'an Automobile fell out of the top ten one after another. Due to the low base in the same period last year, they realized proportional growth in July, but the retail sales volume has been less than 50,000 vehicles. There are still many uncertain factors whether the sales volume can continue to exceed one million in the whole year. The dilemma faced by the top three independent brands Geely, Great Wall and Chang 'an also reflects the difficult survival situation of independent automobile enterprises.

On the contrary, Japanese car enterprises generally rose against the trend. In July, five Japanese automobile enterprises entered the top ten, all achieving year-on-year growth, among which FAW Toyota ranked sixth, Dongfeng Honda and GAC Toyota increased to double digits. The conservative Japanese brand has maintained stable sales performance in a depressed auto market environment, while radical Honda pays the price.

Honda has just announced a recall of 220,000 10-generation Accord and 30,000 INSPIRE cars after braking doors and accelerator pedals, officials confirmed that high temperatures and humidity could cause vehicles to stall. This move will not only have a negative impact on Honda's reputation for reliability, but will also have a significant impact on August sales.

The two largest declines and increases are interesting. SAIC GM Wuling's domestic retail sales volume in July was only 57828 vehicles, down 35.9% year-on-year, becoming the top 15 automobile enterprises with the largest decline. Wuling Baojun market decline, confirmed that the independent low-end brand suffered the biggest impact, secondly MPV market continued to shrink affected by the upgrading of consumer demand, at present Baojun also accelerated the transformation to a younger passenger car brand.

The top 15 car companies with the largest growth rate turned out to be a luxury brand, with Beijing Mercedes-Benz increasing by 27.5% year-on-year. In fact, luxury cars, including first-tier and second-tier brands, have achieved year-on-year growth, reflecting the luxury brands under the pressure of the auto market alone.

On the whole, the North and South Volkswagen is still strong, Japanese and luxury brands continue to grow, while independent brands struggle to survive.

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