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GAC Toyota sales are questioned? Actually, it's a misunderstanding.

2024-04-22 Update From: AutoBeta NAV: AutoBeta > News >


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A few days ago, some media questioned the data released by GAC Toyota on Weibo, saying that the GAC Toyota sales figures were inconsistent with the publicity. According to the article, GAC Toyota officially announced that it sold 71875 vehicles in January 2024, an increase of 17.6% over the same period last year, but compared with the sales figures released by GAC Toyota in the same period, the sales volume in January 2023 was 75500, which actually decreased by 4.8% compared with the same period. It is not in line with the official growth rate of the same period. At present, Guangzhou Auto Toyota has not responded or explained.

After the "Automotive Industry concern" inquiry, we learned that there is no problem with the data released by GAC and Toyota. The latest sales figures released by GAC Toyota show that it sold 71875 vehicles in January 2024, and retail sales are marked at the back of its posters, while the 75500 vehicles released by GAC Toyota in the same period in 2023 are actually wholesale sales. You can refer directly to GAC GROUP's official announcement. Therefore, the calculation based on (71875 (retail sales)-75500 (wholesale sales)) / 75,500 copyright 4.8 per cent (down 4.8 per cent from a year earlier) is wrong because the two statistical paths are completely different.

So how did Guangzhou Auto Toyota get 17.6% year-on-year growth? Data show that Guangzhou Auto Toyota's retail sales in January 2023 were 61113 vehicles, (71875 (January 2024)-61113 (January 2023)) / 61113 million 17.6%, in line with Guangzhou Auto Toyota's January sales volume of KuaiBao.

According to Automotive Industry concern, the sales data released by GAC and Toyota in the past are not uniform, sometimes based on risk statistics, sometimes based on retail sales, sometimes based on wholesale sales, and sometimes not marked. Generally speaking, Guangzhou Auto Toyota has no problem no matter what kind of data it publishes, and it generally chooses to release data that is beneficial to itself, which is also traceable. According to GAC GROUP's latest sales KuaiBao, Guangzhou Auto Toyota sold 51030 vehicles wholesale in January 2024, down 32.41% from 75500 in the same period.

According to retail data, the highest-selling model of GAC Toyota in January 2024 was Fenglanda, with 18066 vehicles. Combined sales of the three flagship models (Camry, Hanlanda and Sena) are 30532, accounting for 42.5 per cent of sales. Of these, Camry sold 16352 vehicles in January, up 13.6 per cent from a year earlier. Hanlanda sold 7204 vehicles, up 50.1% from the same period last year. In recent months, Hanlanda's sales have basically stabilized at more than 6000 vehicles. Sena sold 6976 vehicles, up 5.4 per cent from a year earlier. In addition, the Weilanda family sold 12994 vehicles, up 68.4% from a year earlier.

Previous data showed that Guangzhou Auto Toyota had annual retail sales of 901025 vehicles in 2023, ranking first in Japan, third in joint ventures and sixth in the industry, but failed to achieve its goal of selling more than one million vehicles in a row. At present, GAC Toyota's sales mainly rely on fuel vehicles and traditional hybrid models, with Camry, Feng Landa, Weilanda, Leiling and Carola Ruifang contributing more than half of the sales.

Despite a sharp increase over the same period last year, the grim situation faced by Japanese cars has not changed. In January, Toyota's China sales rose 39.2 per cent year-on-year to 158500 vehicles, Honda China rose 57.3 per cent to 101000 vehicles and Nissan China rose 43.7 per cent to 65500 vehicles. This is affected by the dislocation of the Chinese Spring Festival holiday.

It is understood that 2024 will be the product year of Guangzhou Auto Toyota, the flagship model Camry will be put on the market, and the platinum wisdom brand brand new A + class pure electric SUV and pure electric medium-sized sedan will also be listed this year. The ninth generation Camry made its debut at the 2023 Guangzhou Motor Show and officially launched its pre-sale on January 1. the new car launched a total of nine models, including four gasoline versions and four electric hybrid twin engine models, of which the gasoline version was pre-priced at 17.38-199900 yuan and the electric hybrid version was priced at 18.18-208800 yuan. It is understood that the new Camry is based on the TNGA-K platform, the wheelbase for the 2825mm is consistent with the old model, and the power provides 2.0L gasoline / gas-electric hybrid, of which the maximum power of the 2.0L fuel version is 127kW.

Despite a sharp increase over the same period last year, the grim situation faced by Japanese cars has not changed. Judging from the performance of the other two major Japanese car companies, Toyota sold 158500 vehicles in China in January, up 39.2 percent from the same period last year, while Honda sold 100960 vehicles in the same month, up 57.3 percent from the same period last year, which is also affected by the dislocation of the Chinese Spring Festival holiday.

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