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On February 6th, the official picture of the new Lincoln car pilot was released. As a medium-term revamped model, the internal and external design of the new car has been readjusted, and a large number of intelligent functions and black components have been added, which is less solemn than the current model, but more fashionable. It is understood that the new car has been scheduled in the United States, the basic version of the Premiere model starts at $58495, the Reserve version starts at $67495, and the Black Label starts at $86995, an increase of $5155 to $8490 compared to the old model. According to the plan, the new car will be available in overseas markets in the second half of this year.

Specifically, the front face of the new car is changed into a new family design, with a large grille design with a black mesh, which looks younger and fashionable. The daylight inside the lamp group on both sides extends to the interior of the grille, making the vehicle look more hierarchical. The front enclosure part has larger vents, and more diagonal design brings a stronger sense of movement. The side and rear parts of the body are consistent with the cash model, but the exhaust around the bottom adopts a bilateral four-way exposed layout to further enhance the sense of movement of the vehicle. In addition, the new car will be equipped with a Jet kit, including a number of black components, such as the front grille, body badge, window frame decoration, etc., of which the Premiere model offers 21-inch rims, the Black Label model offers 22-inch rims, and the Black Label model adds Cenote Green and Whisper Blue Metallic paints.

In the interior part of the car, the full LCD instrument in the new car has been replaced by a 12.4in suspension shape, the outline of the multimedia touch screen has been changed from right edges to rounded corners, and the size has been upgraded to 13.2in. It is equipped with Lincoln Digital Experience system, built-in APP such as Spotify, Google Maps and YouTube, and supports Android Auto and Apple CarPlay mobile phone interconnection functions.

In terms of power, the new car is still equipped with a 3.0T V6 twin-turbocharged engine with a maximum power of 406 horsepower and a peak torque of 562 Nm. The transmission system matches a 10-speed automatic transmission and provides a timely all-wheel drive system to choose from. As a reference, at present, the maximum power of domestic flier models is 355 horsepower and the peak torque is 553 Nm.

Lincoln LINCOLN is a luxury brand owned by Ford, founded in 1917 by Henry Leland. Lincoln first entered the Chinese market in 2014, when Lincoln China held a press conference in Shanghai and announced the listing of its luxury SUV MKC and luxury car MKZ in China. Lincoln's sales have been growing by leaps and bounds since the new car entered the Chinese market. Data show that from 2015 to 2019, Lincoln sold 11630, 32558, 54124, 55315 and 46629 cars in China, respectively.

According to the official website, Lincoln's models sold in China are currently divided into two camps: adventurers (24.68-345800 yuan), pilots (51.38-763800 yuan), navigators (32.88-478800 yuan), navigators (1.428 million yuan) and Lincoln Z (25.28-340800 yuan). At the end of 2019, the Lincoln brand decided that the Lincoln Corsair (Chinese name "adventurer") was put into production by the Changan Lincoln Joint Venture Company. The car is positioned as a medium-sized SUV and can be regarded as the successor of Lincoln MKC. It is powered by a 2.0T engine and sells for a price range of 24.68-345800 yuan. On November 15, 2019, Flider officially launched, positioning a large 7-seat SUV, providing fuel version and plug-in hybrid version of a total of three models, with a price range of 62.88-818800 yuan.

Data show that Lincoln sold 61761 cars in China in 2020, the highest since the Lincoln brand entered China. The main reason is that Lincoln cooperated with Changan Automobile to realize localization in 2020, launching two models, adventurers and fliers, which gained high popularity in the market. By 2021, Lincoln's sales in China still maintained a trend of rapid growth, rising 48 per cent to 91621 vehicles compared with the same period last year in 2021, making it the largest Lincoln car sales country in the world.

The latest retail figures show that Lincoln sold 71589 cars in China in 2023, compared with 72134 in 2022. Among the subdivided models, the navigator had the highest sales of 27409, the adventurer 25501, the Lincoln Z 13799, and the pilot only 4867.

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