AutoBeta(AutoBeta.net)03/31 Report--

On March 29th, Xiaomi Automobile's official Weibo post announced the results of Xiaomi's first day on the market, with 88898 units in Dading after 24 hours on the market.

In one day, nearly 90,000 sets of Dazing, this figure is indeed unprecedented. However, this rate of growth may also be expected. After all, after Xiaomi su7 announced the price decision on March 28th, the data of the decision exceeded 10,000 in just a few minutes, and reached 50000 in 27 minutes.

However, it is worth mentioning that Xiaomi SU7 is refundable within 7 days. Therefore, the specific and real Dading data of this car have to look at the data of 7 days after Dading before it is more objective.

There are a large number of big decisions, and the problems follow. Yesterday, many netizens posted on the Internet that the 5000 yuan deposit they paid was non-refundable, which was inconsistent with the deposit announced by Xiaomi car within 7 days. Xiaomi officials also responded to netizens' questions yesterday. The official said: there is no reason to refund the deposit within 7 days. After more than 7 days, the vehicle configuration will be locked automatically. Officials also provide the option to actively lock the configuration, and consumers themselves can actively lock the configuration in advance. However, once the order is locked, the vehicle will enter the production stage, the configuration can no longer be modified, and the deposit is non-refundable.

In addition, the official also announced that as of 12:00 on March 29th, the customer service system had received a total of 469 requests for refund and modification. Xiaomi officials also understand that there is no reason to refund the deposit within seven days, saying: "according to industry practice, Dading generally has a hesitant period, ranging from 1 to 3 days, during which it can be refunded or modified." Once the configuration is confirmed and the order is locked, the vehicle will enter production. In view of the large number of reservations for the taste and test drive of Xiaomi SU7, and in order to further protect the rights and interests of users, so that everyone can have a fuller test driving experience and consideration time, the hesitation period before April 30 will be extended to 7 days.

As for the refund of Xiaomi car Dadai, some industry insiders pointed out: at present, the deposit of the automobile industry is divided into Xiaoding and Dading, which means that the intention deposit we understand is refundable, while Dading is non-refundable after the lock is configured. But why did this happen? the big probability is that Xiaomi SU7 officially said at the press conference that it can be refunded, which may have caused many netizens to think that it is possible to return even if the configuration is locked. after all, many netizens generally believe that it is only called Dading if the configuration is locked. as a result, it is found that the deposit cannot be refunded after locking the order. From the official release of the number of orders and modification requirements, it seems that the follow-up data of Xiaomi SU7 will not change much. Next, perhaps the official question to consider is the question of capacity.

It is understood that the Xiaomi automobile factory will be built in two phases. The first phase of the plant was completed in June 2023 with a capacity of 150000 units. The second phase of the plant will start this year and will be completed in 2025. According to the current data of Xiaomi SU7, more than half of the production capacity has been sold out, and consumers are naturally very concerned about whether the production capacity of Xiaomi SU7 can keep up.

In response, Xiaomi officials also responded yesterday: the current confirmation order continues to be hot, the factory is going all out to increase production capacity, and fully mobilize supply chain partners to guarantee supply. There will be different pick-up cycles for different models, configurations, colors, etc., which will be updated to Xiaomi car APP and Mini Program based on the adjusted production situation. If the car cannot be picked up within the delivery time of the show due to our reasons, we will formulate the corresponding policy according to the situation and announce it in time.

According to official plans, delivery of the original version of Xiaomi SU7 will begin on April 3. The start-up delivery time of the non-original versions of Xiaomi SU7 and Xiaomi SU7 Max begins at the end of April, and the launch delivery time of Xiaomi SU7 Pro begins at the end of May. "launch is popular style" is a dream for many car companies, but the main thing is that a series of after-sales and capacity problems behind popular styles will follow, and Lei Jun's road to building cars has just begun.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat