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According to the semi-annual report data released by Lifan, in the first half of this year, Lifan achieved revenue of 5.178 billion yuan, down 13.39% from the same period last year, and the monthly net profit attributed to listed companies was-947 million yuan, compared with about 125 million yuan in the same period last year. The cruel data forced Lifan Group to change its business strategy.

In the face of a loss of nearly 1 billion yuan, Lifan has to announce that it will weaken the new energy vehicle industry and strengthen the motorcycle business, so as to lead Lifan out of the predicament. At the same time, Chen Wei, vice chairman of the passenger car business, and Ma Ke, president of the passenger car business, left at the same time. Yang Bozeng, executive vice president of the motorcycle business, became a candidate for a non-independent director of the company's board of directors and appointed him as president.

According to the production and sales data released by Lifan, in the first half of the year, Lifan's sales of traditional passenger cars were 21000, down 62.6% from the same period last year, while sales of new energy vehicles were only 1257, down 60.7% from the same period last year. Lifan's loss of 947 million yuan in the first half of the year is not surprising.

Due to the decline in sales, it triggered the protection of the rights of many Lifan dealers in the first half of this year. It is understood that the current Lifan models on sale can be said to be pitifully few, fuel vehicles are only Maiwei and Xuanlang, including several models on sale, and there has been no upgrading for a long time, new energy models are also weak, little interest.

In May this year, more than 30 dealers defended their rights to Chongqing Lifan Group. In addition, according to the Tianyan investigation, the amount of litigation and arbitration cases involved in Lifan shares has been as high as 1.423 billion yuan, and Lifan is stuck in the quagmire of equity freeze and mortgage.

In order to get out of the predicament, Lifan decided to shift the focus of the enterprise from cars to motorcycles. Lifan's motorcycle industry, which started with Lifan, is Lifan's best industry. Lifan is better at making motorcycles than making cars. moreover, Lifan has been working in the motorcycle industry for many years and has a deep foundation. Lifan has rich motorcycle-making technology and a complete motorcycle matrix. At the same time, it has established domestic and foreign sales channels. Has a clear advantage.

According to the latest sales data, Lifan Co., Ltd. sold about 350000 motorcycles from January to July, down 12.55 percent from the same period last year, and motorcycle engines sold about 450000, down 36.25 percent from the same period last year. Although it is in a downward trend, compared with the sales and decline of traditional passenger cars and new energy vehicles, the sales of motorcycles and their engines are still considerable.

Some industry insiders said that Lifan is now facing all kinds of difficulties, and its transformation has also become very difficult. Returning to the motorcycle market after the setback of the new energy vehicle market may be a way for Lifan to survive.

Lifan shares also said that both cars and motorcycles are Lifan's main business and will not give up either side, but the center of gravity will be adjusted at different times.

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