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The car market environment continues to be in the doldrums, many independent brands have retreated behind the scenes, there has been no new car on the market for a long time, and the decline in sales has also led to difficulties in factory operation. Quan Chi Motors today announced the launch of a new car, the Guanzhi 5S, which is a modified version of the original Guanzhi 5. The main change is to replace the Chery 1.6TGDI engine with a total of three models priced between 13.88 yuan and 163800 yuan. The official also delivered the new car to the first owner.

Yes, Quan finally has a new car, many netizens said: still strong alive.

The overall appearance of Guanzhi 5S follows the design style of Cash View 5, which has hardly changed over the years. In terms of body size, its length, width and height are 4600/1869/1658mm and its wheelbase is 2710mm.

In terms of interior decoration, the new car has been replaced with a brand new electronic shift lever, and there has been no change in other aspects. The car system has been replaced with the zebra smart car system, which has more interconnection functions.

The main change of the new car is the replacement of the new powertrain. The Guanzhi 5S is equipped with a 1.6TGDI engine with a maximum power of 197hp and a peak torque of 290Nm. In terms of transmission, it is matched by the Gertrack 7 speed wet double clutch gearbox.

Qoros also said that since 2019, it has introduced a new management team to strengthen system building and management capabilities, and plans to launch SUV and sedan models developed on a new platform next year, and its product line will be further expanded to cover cars, SUV and MPV products in the next three to five years.

During the period when Chery was in control of Qoros, the development of Qoros was not smooth, sales remained in the doldrums, performance continued to lose money, members of the original management team left one after another, and GM executives basically left after the departure of CEO Murphy. In October 2017, he Goth, vice president and chief designer of Guanzhi Automobile, who had been at Guanzhi for seven years, also officially left, weakening the "international team" that he was once proud of.

In December 2017, Guanzhi officially announced that Baoneng Group's strategic investment Guanzhi Automobile has become a major shareholder, forming a tripartite shareholder holding of Baoneng, Chery Automobile and Quantum. Guanzhi also officially changed hands with Baoneng, which took a 51 per cent stake in Guanzhi for 6.63 billion yuan.

At the annual meeting of Qoros Automobile Marketing in 2018, Li Feng, then executive vice president of Baoneng and CEO, announced that Qoros continues to hold high the banner of high-end independent brands, with a retail target of 80, 000 units in 2018.

It is true that Qoros car sales increased in 2018, from 15000 in 2017 to 63000 in 2018, but most of the new cars are "self-produced and sold" through Baoneng's affiliated companies and put into Linkage Cloud shared car rental platform on a large scale.

After Qoros took over from Baoneng, it did not improve much, even the product line was updated and the progress of new cars came to a standstill. Until February 2019, Baoneng brought in a team of Japanese car executives to take over Qoros, while Li Feng stepped down as Qoros CEO. Former Nissan-Renault Alliance global new energy director Kazuo Yashima served as Qoros CEO, former Infiniti development director Toshiro Hirai served as joint technical officer, and former Nissan expert Liu Qiang served as vice president. Guanzhi Automobile said that it aims to introduce the "craftsman spirit" and fine management concept of the Japanese automobile industry, introduce Japan's advanced R & D resources and technology, and enhance the overall ability of Guanzhi.

At the Shanghai Auto Show in April 2019, a number of Quan Zhi dealers across the country protected their rights, resulting in continuous losses due to manufacturers' decision-making mistakes. In May, there was media exposure that caused the auto plant in Changshu, Jiangsu to stop production and lay off staff. Guanzhi responded that the Changshu plant is operating normally, the review work at the Changshu plant is being carried out in an orderly manner, and there are no layoffs.

Quan Zhi Motors has been established for more than 10 years, and there is no way to study the number of its huge losses. The trend is over. Does Quan Zhi Motors still have a chance? According to the data, Qoros sold only 11818 vehicles from January to August this year, down 71.8 per cent from a year earlier.

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