AutoBeta(AutoBeta.net)04/07 Report--

Ford welcomes another marketing veteran! According to media reports, Yang Song will take up the post of president of Ford Motor (China) National sales and Service Organization on April 8.

Yang Song joined Dongfeng Nissan in 2005, serving as Assistant Minister of Marketing, Deputy Minister of Marketing, Minister of Marketing, Minister of sales and Deputy General Minister of Marketing headquarters. in 2014, he was promoted to the ranks of global executives of Nissan as General Manager of Nissan North America West. And Yang Song was known again recently when he joined Bowo Automobile.

In December 2018, China officially took over Bowo, and the former executive team, including Yang Song, was basically dismissed, while Yang Song joined Bowo less than a year ago. During the reign of Yang Song, Baowo has made great changes in marketing and publicity, but the situation of depressed sales has not improved.

In fact, after the tragedy of Waterloo in China, Ford began to pay more attention to localization and set up a new business leadership team in China.

Bowo's original marketing team is basically "disbanded", Ford needs to absorb a large number of Chinese marketing executives, hit it off, so it is not surprising that Yang Song joined Ford. At the same time, Huo Jing, director of Bowo's marketing department, joined Ford China as vice president of public relations in China.

Earlier, after leaving Chery, Chen Anning, CEO of Chery, announced that he would join Ford as president and CEO of Ford Motor China, fully in charge of Ford's China business.

According to Ford's plan, the Chinese market and the North American market will become Ford's core market, and China will be fully upgraded to an independent business unit, reporting directly to the company's global headquarters.

At the "Ford China 2.0" conference on April 3, Ford China put forward the slogan of "more Ford, more China" and announced a number of plans to revive the Chinese market, including the launch of more than 30 new models of Ford and Lincoln brands specially built for Chinese consumers in the next three years. The first new car on the market is a medium-sized SUV Ford Escape specially designed for Chinese consumers. Increase investment in products in China, set up China Innovation Center, China Design Center, and New Energy Center; Ford China management to inject more local management personnel to speed up decision-making efficiency.

In terms of sales, Ford sold 7.52243 billion vehicles in China in 2018, down 36.9% from 2017. Of these, Changan Ford's sales fell by as much as 50 per cent to 417000 in 2018, compared with 21535 in January-February this year, down nearly 75 per cent from 85000 in January-February 2017.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat