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Zhanfei, vice president of BMW China, will be the head of BMW Motorcycle China.

2024-05-29 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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AutoBeta(AutoBeta.net)02/22 Report--

A few days ago, we learned from BMW officials that Mr. Zhanfei, the current vice president of BMW China and head of the Dealer Relations Development Department, will serve as the head of BMW Motorcycle China and will be responsible for all BMW motorcycle business in China. The appointment will take effect from April 1.

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According to Zhanfei's resume, Zhanfei joined BMW Group in 2005 and served as BMW West Director, BMW East Director, BMW China after-sales Service Vice President, BMW China Vice President, Dealer Relations Development Department and other positions. He has served for a total of 13 years.

According to BMW statistics, BMW has sold more than 8000 motorcycles in China and has a market share of more than 40% in domestic luxury motorcycle brands. at present, BMW motorcycles have become the first choice for first-and second-tier motorcycle lovers.

BMW's personnel transfer may play a positive role in the growth of BMW motorcycle sales.

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