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When it comes to the top luxury cars in the world, the first thing that comes to mind is Rolls-Royce, Maybach, Bugatti and other cars, while the first luxury car in China, many people think of Red Flag L5, regardless of body size or wheelbase. Red Flag L5 has obvious advantages compared with other luxury cars, its price is 6 million, and the highest version is 10 million, which is worthy of the title of the first luxury car in China. So how are the sales of this car?

According to the data, the Red Flag L5 sold a total of 11 vehicles in the first half of this year, an average of 1.6 per month, which is supposed to be about 20 a year, while it will take five years to achieve the global limit of 100 vehicles.

Red Flag L5 competes with Rolls-Royce Phantom and Bentley Muzanne. According to statistics, from January to July this year, Rolls-Royce Phantom sold a cumulative total of 394 vehicles, with at least 19 monthly sales, which became higher than Red Flag's total sales this year. Monthly sales are up to 85, that is, it will take about two months to achieve the target of 100 vehicles. Bentley Muchan's total sales from January to July are 115, with monthly sales of at least eight and a maximum of 24, while it will take half a year to achieve the target of 100. (the phantom at the top and Muchan at the bottom)

Bentley Muchan sells 10.25 times as much as the Red Flag L5, while Rolls-Royce Phantom sells 35 times as much as the Red Flag L5. According to the data, consumers prefer Phantom and Muchan, but this is to be expected.

Rolls-Royce and Bentley are globally recognized luxury car brands with a lot of fame, and Red Flag may have never been heard of, so consumers still tend to have a deeper impact on the brand. Phantom and Muchan are the top models of the two luxury cars, Phantom and Muchan are chosen when the budget is high and the budget is low, but for the Red Flag L5, very few people will consider it, and even if they consider it, very few people will buy it. On the one hand, the brand awareness is relatively low. On the other hand, I feel that the price of the car has not reached the value of the car.

In order to increase sales, Red Flag L5 has also launched a lifetime maintenance service, and there is an opportunity to renovate it for free, that is to say, Red Flag L5 can be renovated for free no matter how many years it takes and how broken it is, which is equivalent to buy one get one free.

But even under the temptation of this condition, the sales of Red Flag L5 did not increase significantly.

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