AutoBeta(AutoBeta.net)04/04 Report--

Mazda announced that sales in china fell to 18078 in march, down 22.8% from a year earlier, and sales in china fell for the 11th month in a row. So far, Mazda sold a total of 52466 units in China from January to March.

Changan Mazda, which has three models for sale, is better, with sales of 10449 in March, with a total of 32784 from January to March, while FAW Mazda sold only 7629 in March, with a total of 19682 in the first three months.

Mazda set a target of 270000 vehicles by 2019, and now 19.4 per cent of its target has been achieved by 1x4.

Mazda China head Yasuhiko Watanabe said, "the overall Chinese auto market is getting colder, and the sales situation in the first quarter is not optimistic." The market will remain depressed for some time in the future. " It also said it hopes to increase sales through the implementation of tax cuts and the strengthening of brands.

The decline in sales comes as Mazda has also made changes to its management. On February 14, Mr. Chuan Shangren, head of China Market support Department of Mazda Automobile Co., Ltd., officially became vice president and general manager of Changan Mazda sales branch, responsible for sales, marketing and service areas.

In response to the state's VAT reduction policy, Mazda announced a VAT reduction subsidy of 10, 000 yuan for all CX-8 models, 5000 yuan for CX-5, and 3000 yuan for Onksera. FAW Mazda two models CX-4 and Atez do not have the information to reduce the guidance price for the time being.

FAW Mazda's new Atez already has a test car in China, and the new car adopts the design style of new overseas models and is expected to be on the market this year; a new generation of Mazda 3 with a higher voice has been released abroad, while the domestic Anksera has not yet announced the exact news of the replacement.

In terms of new cars, Mazda announced that it will introduce a new SUV product this year, including a new generation of technology products equipped with SKYACTIV-X gasoline engines. In 2020, it partnered with joint venture partner Changan Automobile to launch an electric car in the Chinese market.

Problems such as minority brands, products not entering the mainstream, and hard prices have become the main reasons for consumers to give up buying Mazda. When sales continue to decline, Mazda needs to quickly iterate its models and introduce a new generation of products and technologies to improve product power. For the problem of rising prices caused by improving the brand image, Mazda will lose more potential consumer groups.

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