AutoBeta(AutoBeta.net)05/09 Report--

On May 8, NIO Motor opened its official Weibo and Douyin accounts called "NIO legal Department" on the social platform. The two accounts have not yet been verified or released. Regarding the opening of the "NIO legal Department" by NIO Automobile, Shen Fei, president of NIO Automobile, also said in a post on Weibo: friendly forces are coming. For those who spread rumors and maliciously smear, you can directly @ me or @ NIO legal Department.

In addition, there is a document from APP on the Internet, entitled "notice on safeguarding legitimate rights and interests to crack down on undesirable self-media". Its content is: recently NIO and users have suffered a series of bad self-media smear and even abuse, so that everyone has been wronged! The company will take a series of public actions to resolutely crack down on bad media and safeguard the legitimate rights and interests of NIO and users and the dignity of the law. As part of the action, the company has registered an exclusive account of "NIO legal Department" on Weibo and Douyin platform, as one of the platforms to protect the rights and interests of users. It is worth noting that in this document, it named "Mavericks talking about cars", saying that it had formally filed a lawsuit against "Mavericks talking about cars" before the festival. It is understood that "Mavericks say car" is a Douyin car blogger with millions of followers. As of press time, it has 2.224 million fans.

It is worth noting that the media that have recently complained about cars are not just "Mavericks talking about cars". It emerged last month that Lailai had sued Douyin for spreading online rumors and violating its reputation rights, demanding that the account make a public apology at the top of the home page and pay 2 million yuan in compensation. It has 6.605 million followers, as can be seen from the Douyin interface of "Auto Shiji".

With regard to the prosecution of "car Shiji", the self-media also said in a video message: he does not think there is any rumor-mongering and will actively respond to the lawsuit. It is understood that the cause of the incident was that Automobile Ji posted a post on its Douyin account entitled "BYD and NIO, who is cutting leeks?" "the video. It said in the video that the ES8 sells for 47-630000 in China and 41-460000 yuan for export to Norway. According to the video, the video will make an inappropriate comparison between the price of the domestic ES8 (battery purchase) and the price of the ES8 BaaS model (battery rental service) sold in Norway, and deliberately ignore the fact that Norway is exempt from import duty and value-added tax on electric vehicles, misleading the public to treat domestic and foreign consumers differently. Let users think that NIO sells cheaply in Norway and has the impression of "cutting leeks" in China.

At present, the video can no longer be found, but according to the network screenshot, we can see that the video received more than 140000 likes soon after it was released. Ulai believes that the video has caused a serious negative impact on the reputation of the NIO brand. NIO said that according to the global unified pricing strategy, the basic price is basically the same at home and abroad, based on the vehicle cost, combined with transportation costs, local taxes, operating costs and other factors. This strategy can ensure that the company's customers can enjoy fair and reasonable prices at home and abroad. At the same time, NIO also pointed out that it was not a work mistake that made an inappropriate comparison between the price of the whole vehicle (battery purchase) and the price of the Baas model (battery rental service) in a video released by Auto Shiji earlier on about the Baas model.

In addition, in 2022, Xilai sued millions of fans "Big V" and "Lao Tan said car", suing it for infringing its reputation right. In March this year, the case also came to an end. According to the court's judgment, "Lao Tan said car" produced the "NIO Electric vehicle of the runaway Horse" with several traffic accident videos, and on the premise that the traffic police department confirmed that the accident was caused by improper operation of the driver, the accident was still expressed in the video because of the quality of NIO, and spliced a number of unverified collision videos, distorting the facts and causing damage to the reputation of NIO. It is understood that the verdict is final. Lao Tan said that the car "was convicted of infringing the reputation right of Lailai and asked to post an apology on the official Douyin account" Lao Tan said car "and compensate NIO for economic losses of 80000 yuan.

With the rapid development of new energy vehicles, many car companies pay more and more attention to public opinion and have opened their own legal departments. For example, Tesla, BYD, Zero run and ideal car have all opened legal departments. Interestingly, Xiaopeng Motor has also opened a Xiaopeng Automobile Law Department on Weibo today.

In this regard, some netizens pointed out: car companies opening the Ministry of Justice can reduce many unnecessary disputes, no matter who is the plaintiff and who is the defendant, using legal means to handle affairs is the best way to resolve disputes.

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