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Lincoln mainland will stop production at the end of the year and may become a special model in China in the future.

2024-05-17 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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According to foreign media reports, Lincoln will end mainland car products, and Lincoln will stop production by the end of 2020. After the suspension of production in Lincoln Continent, Lincoln will no longer keep the car product line and will focus on SUV products in the future.

Lincoln said: "Lincoln will have a complete lineup of SUV products in the future, including all-electric vehicles." Lincoln will continue to maintain SUV product development and updates. As sales of the full-size premium sedan market in the United States continue to decline, we plan to end production in Lincoln Continent by the end of this year. "

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In fact, as early as August last year, the news of the suspension of production on the Lincoln mainland was exposed. According to sources, Ford / Lincoln plans to launch two medium-sized electric cars codenamed CDX746 and CDX747, which will eventually be produced at Ford Flat Rock assembly plant south of Detroit, and the production line of Lincoln Continental models will also be replaced, so Lincoln Continental models may be discontinued.

Lincoln Continent was first born in 1939, which is regarded as a model with a long history. At that time, it was basically equipped with large-displacement V8 or even V12 power, which is the most typical representative of American luxury.

However, due to low sales, Lincoln mainland was forced to stop production in 2002 until it returned in 2016. However, after the reunification, the mainland is still unable to change the status quo, and sales remain low. After the return to the motherland, production stopped again for only three years, which shows that Lincoln is not optimistic about the future of the mainland. The mainland, as one of the most important models in the Lincoln brand, has stopped production after half a century of ups and downs.

In addition to the impending discontinuation of the mainland model, the Lincoln MKZ will also be discontinued on July 21. With the discontinuation of these two models, Lincoln's sedan section will be removed. In the future, Lincoln's products will only have SUV models, including navigators, adventurers, pilots, navigators and so on.

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At present, adventurers, aviators and navigators are all in the camp of Lincoln's domestic plans, among which Lincoln's first domestic model was launched in March this year, with a price of 24.68-345800 yuan, which has played a significant role in promoting Lincoln brand sales in China. Ford has also said that although the mainland model will be discontinued, it does not rule out the possibility of being made in China and will only be launched in the Chinese market, which means that the mainland will become a special supply car.

However, although Lincoln is a luxury brand under Ford, its sales in the market are not prominent, and there is a big gap between Lincoln and brands such as Lexus and Cadillac. It is not easy for Lincoln to achieve a breakthrough. Lincoln Continental as a car, originally not in the domestic audience, transformed into a special model, will it be affirmed by consumers?

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