AutoBeta(AutoBeta.net)06/23 Report--

On June 23, the new SAIC-Volkswagen Lang Yi officially launched. The new car offers 1.5L, 1.2T and 1.4T powertrain with a total of six models, including three 1.5L models, one 1.2T model and two 1.4T models. The price range is-10,000 yuan. For comparison, the 2022 Lang Yi currently on sale offers 1.4T and 1.5L powertrain with a total of 7 models, with a price range of 11.39-159900 yuan.

As a medium-term revamped model, the new Lang Yi ordinary model continues the design style of the cash Lang Yi, while the interior of the large-size inverted trapezoidal forward air grille is embellished with horizontal chromium plating strips and connected with the headlights on both sides to form an integrated visual effect. In the rear, the new car is mainly adjusted for some details, such as the double chrome decoration of the cash model has been cancelled, and the rear bumper has also been cancelled to imitate the bilateral exhaust shape. In terms of size, the new Lang Yi length, width and height are 4678/1806/1474mm and the wheelbase is 2688mm.

It is worth mentioning that the new Lang Yi in addition to ordinary models, but also launched the Star version of the model, the appearance design is younger. In comparison, the biggest difference between the new Lanyi Star Sky version and the ordinary version lies in the position of the front grille and the front bumper. The interior of the front grille is a chrome-plated lattice design, and a single banner in the front grille connects with the headlight group. At the same time, the imitation air intake shape is added on both sides of the front bumper, and is equipped with sports rims and small spoiler in the back compartment, and many details of the car body are also blackened, and the overall design is very similar to the mid-term modified Passat.

In terms of interior decoration, the new Lang Yi is replaced with a suspended multimedia display screen, which is different from the embedded screen used by the current Lang Yi, and the three-spoke multi-function steering wheel is adjusted to the latest design style of the Volkswagen family. At the same time, in order to highlight the design differences, the Star version integrates red elements into the air conditioning outlet and uses red leather stitches in seats and other parts, and the overall atmosphere of the interior is different from that of the new Lang Yi ordinary version. On the whole, the ordinary version of Lang Yi is more stable, while the Star version of Lang Yi highlights the younger age.

In terms of power, the new car will provide 1.5L, 1.2T and 1.4T powertrain with maximum power of 83kw, 85kw and 110kw, respectively. In terms of transmission, 1.5L engines match 5-speed manual or 6-speed manual transmissions, and 1.2T and 1.4T engines match 7-speed dry double clutch transmissions.

Volkswagen Lanya is an important model, which was officially launched in China in 2008. After three upgrades, it has gone through 13 years in China. The Shanghai Volkswagen LAVIDA Lang Yi was officially launched on June 25, 2008. with a price range of 11.28 yuan to 149800 yuan, it is the first compact car owned by Shanghai Volkswagen, which is based on the Volkswagen PQ34 platform and offers 1.6L and 2.0L powertrain. On August 19, 2012, the second generation Lang Yi officially launched, providing 1.6L and 1.4T powertrain, the price range is 11.29-166900 yuan, it is from the second generation model, Lang Yi began to achieve two generations of sales. On May 25, 2018, the third-generation Lang Yi officially launched, the new car is based on the Volkswagen MQB platform, the size of the new car is fully extended, and its positioning is higher than that of the old Lang Yi. It focuses on the market between Lang Yi and Passat, and its name is also changed to "Lang Yi Plus". This generation model cancels its 1.6L engine and offers 1.5L and 1.4T powertrain at a price range of 11.59-162900 yuan. On June 23, 2022, SAIC-Volkswagen's new Lang Yi was officially launched, which is the third generation Lang Yi medium-term modified model, which is mainly adjusted for appearance and interior design, providing 1.2T, 1.4T and 1.5L powertrain with a price range of-10,000 yuan.

Long Yi is not only the sales responsibility of SAIC Volkswagen, but also the sales responsibility of Volkswagen brand. Data show that Volkswagen Longway sold 428621 vehicles in 2021, followed by Volkswagen Bora and Volkswagen Suiteng, with sales of 250762 and 234219 respectively. However, although Lang Yi is a Volkswagen magic car, its market performance has never been as good as that of Nissan Xuanyi, which sold 512128 vehicles in 2021, while Nissan Xuanyi also sells in the same house for two generations. At present, the medium-term revamped Lang Yi is officially listed, and two design styles of ordinary version and Star Edition are launched for consumers to choose from, which can achieve certain results in theory, after all, they are facing different consumer groups. as for whether the new Lang Yi will impact the "throne" of Xuanyi after its listing, it remains to be seen!

It is worth mentioning that the Lang Yi sister model FAW-Volkswagen Bora also ushered in a medium-term revamp. It was previously announced that the pre-sale price range is 11.39-142900 yuan, while the current Bora price range is 9.88-157000 yuan. The obvious increase in price is mainly due to power system adjustment, the lowest 1.5L engine has been abandoned, providing only 1.2T and 1.4T powertrain. Data show that Volkswagen Bora sold 246564 vehicles wholesale in 2021, of which 229039 vehicles were sold in the 1.5L version, accounting for 93%. If the 1.5L engine is cancelled, it is bound to affect Bora's sales.

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